Keir Starmer has endured a rocky start as Prime Minister. His personal net approval rating has now fallen from +11 at the time of July’s general election to -38 this week — a net drop of 49 points. Research by More in Common has shown that the most unpopular issues for voters are means-testing the winter fuel allowance, releasing prisoners early, and not reducing illegal migration. When asked to name the biggest achievements of the new government, “none of the above” and “don’t know” take the top two places.
Starmer is not the first Labour leader to win an election and immediately face difficult headlines. Harold Wilson, who became the third Labour prime minister 60 years ago this month, saw his first few months marred by a pension freeze, anger over MPs’ pay, and backlash over immigration. This all culminated in an embarrassing by-election defeat in a previously safe Labour constituency. Nonetheless, Wilson was able to turn things around and win a general election a year later. There are many parallels between Starmer’s and Wilson’s predicaments, but also some crucial differences.
When Wilson became prime minister in October 1964, his party had been in Opposition for 13 years. Although commentators expected Labour to sweep the exhausted Conservatives out of power, the new government’s popular mandate was weaker than expected. Like with Starmer compared to Jeremy Corbyn in 2019, Labour had actually won fewer votes than at the previous election. Yet a six-point drop in the Conservative vote share and lower turnout had given Labour a Parliamentary majority, albeit much smaller than the one Starmer currently enjoys.
Immediately, Wilson’s administration announced that the Conservatives had left the country’s finances in a more ruinous condition than expected, echoing Chancellor Rachel Reeves’s claims about a fiscal black hole. In 1964, outgoing Chancellor Reginald Maudling said to his successor Jim Callaghan on the way out the door: “Sorry, old cock, to leave it in this shape.” An £800-million deficit faced the Government, and tough decisions had to be made.
One of these decisions was to delay an increase in old-age pensions. To make matters worse, the Government proceeded with an increase in MPs’ pay, leading to accusations that politicians were stuffing their own pockets while picking those of the elderly. Meanwhile, another dark cloud hung over the new Labour government: backlash to increased levels of immigration. Like now, it was under the previous 13 years of Conservative government that immigration to Britain had increased substantially, in spite of increasingly hostile Tory rhetoric. Nonetheless, the Labour Party was seen to be more pro-immigration, having vigorously opposed Conservative immigration controls when in Opposition.
The Government’s first electoral test came in January 1965, when two by-elections were held in Nuneaton and Leyton. Here, the issues of race and immigration were at the fore, with Labour’s first campaign event invaded by the far-Right and flour bombs thrown at the stage. On the 99th day of the Wilson government, a new Conservative MP was elected for Leyton by 205 votes. It was a huge embarrassment for the new Labour government, despite victory in Nuneaton on the same day. Three days later, however, Winston Churchill died and headlines quickly shifted — much to Wilson’s relief.
Join the discussion
Join like minded readers that support our journalism by becoming a paid subscriber
To join the discussion in the comments, become a paid subscriber.
Join like minded readers that support our journalism, read unlimited articles and enjoy other subscriber-only benefits.
Subscribe