All in the name: National Front party leader Marine Le Pen with her father Jean-Marie Le Pen. Credit: Patrick Bernard/ABACAPRESS.COM/PA Images

Ask any sensible French person what name the Front National (FN) needs to change in order to have a realistic chance of winning power and the answer will always be the same: Le Pen.
This is being made abundantly clear as the far-right party goes through a tortuous rebranding exercise. Its leader, Marine Le Pen, believes a kinder, more inclusive image will be the result if it calls itself Rassemblement National, which loosely translates as National Rally.
For Le Pen, the semantics are simple enough – “Front” evokes war; “Rally” signifies unity. She is convinced that her considerable achievement in winning 34 per cent of the popular vote in the final round of last year’s presidential election could be bettered if the FN appealed to moderates.
They would win more parliamentary seats (they only have six at the moment, along with two affiliated MPs), and generally step up from being a highly effective outlet for xenophobic sentiment into a serious electoral force.
In fact, such a strategy is hopelessly flawed. The most overtly aggressive party in France’s postwar history was built on hateful extremism – the kind personified by its founder, Jean-Marie Le Pen, and indeed his equally bellicose daughter and heiress, Marine Le Pen.
It was in 1972 that Le Pen senior, a former soldier, created the FN out of his inner circle of thugs furious about decolonisation. They were particularly resentful about the loss of Algeria, the jewel in France’s empire for 132 years up until the North African country won independence in 1962 following a horrifically bloody war. Le Pen was said to have used torture as an intelligence officer during the conflict – a claim that he has repeatedly denied to me in interviews, but one that has inevitably endeared him to ultra nationalists.Â
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