Good news for cows, but not so much for the soil (Photo by Amal KS/Hindustan Times via Getty Images)

Go meatless to save the earth! After all, the meat industry contributes 14.5% of the planet’s entire carbon emissions, gobbles up 26% of the globe’s ice-free surface for grazing and a further 33% for feed production, pollutes water, impacts biodiversity, and of course — in its industrialised form — is shockingly cruel to animals.
With all these arguments, the pendulum appears to be swinging inexorably toward plant-based diets. A 2018 survey suggested that two-thirds of millennials and Gen Z believe veganism will continue to grow, and a fifth of the latter believe the planet could go meatless by 2030. The food industry is rushing to respond: we have barely escaped Veganuary, while a search for “vegan ready meal” returns 64 results at Sainsbury’s online grocery page (and 229 at Ocado), and all the fast-food outlets are scrambling to offer a vegan alternative. Even Greggs is on board.
The biggest boost to the new veganism is science. In the bad old days the main alternative to meat was something called “textured soya protein”, which was available in sacks from odd-smelling health food shops and tasted like something that belonged in the construction industry, rather than a bolognaise. But times have changed, and today food tech is all over the vegan question.
The notorious Greggs sausage roll is made using “fungal mycoprotein”, or — to the non-scientist — mould grown in vats of sugar and ammonia. Quorn, the British company that produces mycoprotein for Greggs, has seen steady growth since its foundation in the 1980s and in 2015 sold to a Filipino food conglomerate for £550 million.
Other players are rushing to innovate. In 2019, a new EU-supported “biorefinery” was launched, combining the expertise of five companies in the “nutraceuticals” sector, seeking to produce mycoprotein using a zero-waste process from renewable plant-based feedstocks. In Israel, burger restaurant chain Burgus Burger Bar has partnered with food tech company SavourEat Ltd to develop a machine that can “print” a plant-based patty from a cartridge filled with flavoured proteins, cellulose and fat, cooking it on the spot using infrared.
Meanwhile, in the USA, the alt-meat company Impossible Foods caused a stir with their Impossible Burger, a plant-based patty that has been reviewed as almost indistinguishable from a regular beef burger. Its protein is based on soy and potatoes, flavoured with dextrose and yeast, and, when cooked, even appears to bleed. As of late 2019 the company was in talks with venture capitalists about a new round of funding that could more than double its $2bn valuation and set the stage for an IPO. Another US alt-meat upstart, Beyond Meat Inc, astonished market commentators when its $1.5 billion 2019 IPO valuation jumped within months of floating to more than $13 billion.
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