The Donald at Mar-a-Lago. Credit: Jonathan Becker/Contour by Getty Images

It was a question from the CNN anchor Christiane Amanpour that allowed Michael Bloomberg, the former New York mayor, his one and only fist-bump, slap-down moment before his bid to win the Democratic presidential nomination fizzled to expensive nothingness.
She asked: “Do we need yet another billionaire in the race?”
He replied: “Who is the other billionaire?”
Oh, how political America giggled. It knows that the thin-skinned Donald hates nothing more than having his manhood questioned. And for Trump his manhood is, to a larger extent than with most men it seems, his money.
So where is his money? Here the events of recent weeks are deeply relevant. The President is, by his own admission, not much of a stocks and shares man. He likes stuff you can see: preferably from a distance. Stuff with space for a neon sign. Casinos, hotels, resorts, golf clubs. Places where people mingle and spend money. Places with staircases the late Saddam Hussein would appreciate. Places that are closed or about to close for extended periods as the Covid-19 wave breaks across the USA and the wider world.
So when the President says – as he did on the day he announced he was standing for office – “I’m very rich,” do we still believe him? There is no completely certain way of judging. This is because the Trump organisation — run now by his sons Don Jr. and Eric — is a private company. It seems fair to say, though, that they are taking a hit.
The President likes to keep his eyes on Fox News, but if his sons, worried about the money, were watching CNBC the other day they will have heard Bill Ackman of Pershing capital suggesting that even Hilton Hotels, one of the world’s strongest hospitality brands, was “going to zero”. If we carry on with this shutdown, he said, “every hotel company in the world is done”.
So does this mean coronavirus is going to wipe out the Trump empire?
Trump properties have been doing well recently, in part – controversially to put it mildly – because the fundraising effort for his 2020 run has seen large meetings requiring expensive rooms in … well, actually in Trump properties. According to the watchdog Citizens for Responsibility and Ethics in Washington (CREW), a two-day event in December at Trump’s Washington DC hotel, hosted by Trump Victory, saw the cheapest rooms going for $6,719 compared with the usual rate of $500. That’s the art of the fundraising deal.
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