Even pre-Covid, 'MK' was a bit soulless. Credit: Dan Kitwood/Getty Images

“A City Locks Down to Fight Coronavirus,” an extremely New York Times headline in the New York Times recently cried, “but Robots Come and Go.” The story it sits above concerns the tech start-ups using robots that look like ice boxes on wheels to deliver food and medicine to people during lockdown, and the problems they’ve inevitably rolled into on the way.
To British eyes, however, the robots are not the most striking thing about the piece. (Stories about how autonomous technologies could change the world, if only the world stopped being so damned complicated, are ten a penny these days.) The striking thing is the identity of the place that San Francisco’s Starship Technologies has identified as offering “ideal conditions… perfectly suited to rolling robots”. The city of the future is Milton Keynes.
To anyone who grew up in Britain, this feels a bit like seeing the grey lady describe Michael Portillo as a “popular public intellectual”: you can see how they got there, but no. Futuristic tech dystopias should be exciting and alluring, the sort of places you’re fascinated by even as you find them repulsive. Milton Keynes is none of those things: it’s desolate and suburban, an overgrown housing estate whose search for an identity that didn’t involve roundabouts led it to steal Wimbledon’s football team and convince itself that some cows made of concrete are in some way good. Silicon Valley may be on course to wipe out civilisation, but it is, at least, cool. Milton Keynes is absolutely not cool. Milton Keynes is a joke. (Q: What’s the difference between Milton Keynes and a yoghurt? A: A yoghurt has culture.)
The odd thing about MK — as, with the upsetting air of a 15-year-old boy trying to invent his own nickname, it likes to call itself — is that, from any perspective other than public esteem, it’s been a huge success. The area of north Buckinghamshire that the city now occupies was designated as the site of a new settlement in 1967, as part of the government’s third and final wave of planned “new towns”. The site, roughly halfway between London and Birmingham, was expected to take some of the overspill population from both. It would incorporate three existing towns (Bletchley, Wolverton, and Stony Stratford) and over a dozen villages, turning each into the focal point of one of its districts. The goal was a whole new city, with a target population of 250,000.
Throughout the 1980s and ’90s, in its quest to make this plan a reality, the Milton Keynes Development Corporation took the unusual approach of advertising its city on television. One 1984 ad follows a boy on a day out around the town — fishing, cycling, and so forth — with only a red balloon for company, all the while accompanied by the sort of music that would better suit the heroic climax of a film; at the end it asks, as if the question were in some way justified by the two minutes of film we’ve just watched, “Wouldn’t it be nice if all cities were like Milton Keynes?” In another, a different boy (Milton Keynes: no girls allowed) catalogues some of the uglier aspects of London life from a car window, discovers that Milton Keynes has fields, cows and so forth, and concludes, breathlessly, “I wish I lived here!”
Many people agreed with him. The ads made Milton Keynes a target for mockery in a way no other new town managed — there was a Jasper Carrott parody version of the latter — but in the three decades after 1981, the city’s population doubled, and it passed its target sometime around 2013. The Government is now talking of doubling it again. That’d make it bigger than Edinburgh.
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