Trump wasn't addressing the kind of person who picks holes in rhetoric. Credit: Chip Somodevilla/Getty Images

We’d almost never heard him so quiet. The pumped-up demagogue of “American carnage”, the all-caps rage-tweeter we meet during the White House’s “executive time”, seemed to be nowhere in evidence when Donald Trump took to the podium in the White House in the small hours of this morning. He was lucid, wan, a little hoarse in the voice.
That was the really weird thing: almost everybody had predicted that this speech, or a version of it, would come. Pretty much everyone, too, would have predicted an incidental violation of the Hatch act, a non-existent attitude to masks and social distancing in the audience, and the presumptuous use of “Hail to the Chief” as walking-on music. All that stuff is what betting pundits would call “priced in”.
But the Trump who took the podium was not what we’d expected. He seemed relaxed. He even opened with a joke: “This is without question the latest news conference I’ve ever had,” he said. He sounded wry — a tone not hitherto identifiable in his register. “We love you!” someone shouted out, and he looked a little bashful. He had said many times the day before that he hadn’t prepared a speech. That is itself is a rhetorical strategy; to seem spontaneous is to seem authentic.
He modestly thanked “the American people” for “their tremendous support” and said in a downbeat way that “millions and millions of people voted for us tonight — and a very sad group of people is trying to disenfranchise that group of people, and we won’t stand for it. We will not stand for it.” That was the payload — or, at least, the foreshadowing of it. Good rhetorical tactic: say what you’re going to say, then say it, then say that you’ve said it.
He was, in effect, teasing the theme of his speech. So far, though, the velvet glove. He sounded a little sad, a little thoughtful. As he repeated the phrase “we won’t stand for it” he unpacked the contraction in his auxiliary verb: “We will not stand for it.” That “not”, standing alone, gets a bit more emphasis; puts a bit more steel and determination into the phrase. But still, it was downbeat: regret rather than anger. Here is the tone of the teacher in the old joke about the inflatable school, telling off the little boy with the pin: “You’ve let me down, you’ve let your classmates down… You’ve let the whole school down.”
All this was an effective approach at the level of tone. The basic argument of his speech — the logos of it — was to make a baseless claim that the election was being stolen, and to protest before the results were even in that it was unfair and that he wouldn’t accept its legitimacy. But had he come out thundering – had he looked personally aggrieved, flushed of face and bombastic – he’d have looked weaker than he did. He’d have made it nakedly about his own ego and his own interests.
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