Whether it's yoga racism or incest, women's shameful secrets are sold as entertainment. Credit: TIMOTHY A. CLARY/AFP via Getty Images

If you Google Jen Polachek, she doesn’t seem to exist anymore, but for a few days in January 2014, she was the biggest thing on the internet. She had written a post for the now-defunct women’s interest website XO Jane, and everybody — everybody — hated it. XO Jane specialised in the personal. Its pitching guidelines told prospective writers: “It helps to always be brutally honest and radically transparent. Don’t fake anything.”
Polachek’s mistake was probably to take that advice seriously. In her piece — titled “It Happened To Me: There Are No Black People In My Yoga Classes And I’m Suddenly Feeling Uncomfortable With It” — Polachek confesses that the arrival of a “young, fairly heavy black woman” in her yoga class had made her feel awkward in her “skinny white girl body”. Why were black people so scarce in yoga, she wondered? How could the discipline she loved be made more inclusive?
It’s a very earnest article: at the conclusion, she describes how she went home and “promptly broke down crying” over this fleeting encounter with America’s racial politics, and it would take a heart of stone not to ever so slightly laugh at this person shaken to her moral quick by the presence of a black woman in her yoga class. But that’s because Polachek doesn’t do anything to protect herself from embarrassment. This is brutal honesty and radical transparency.
It’s also exactly the article she was asked to write. The editor who commissioned it (Rebecca Carroll, a black woman) did so after Polachek, a neighbour of hers in Brooklyn, had told her about the awkward yoga class: “the fact that Jen was willingly offering up this explicit admittance of her white privilege struck me as valuable in some way,” wrote Carroll.
It struck a lot of other people as valuable too, but not quite in the same way. Polachek was traffic gold. There were pieces on Gawker, pieces on Refinery29, a follow-up piece on XO Jane. Vice gave her a “racism rating” of 5. Polachek did not do so well out of it. XO Jane’s standard fee was $50. And, in response to the hatred, Polachek, who’d shared so much of herself, began to make herself disappear.
The byline on the piece changed to a pseudonym, then her photo vanished, and so did the rest of her internet presence. “I erase everything that I’ve ever been proud of so that it doesn’t exist alongside Internet contamination,” she explained in a post on her shaming, which is the only other byline of hers that seems to exist, besides a scattering of food journalism that suggest her stalled ambitions as a writer.
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