Two men sampling a bottle Château Margaux 1848 (Photo by © Andrew Lichtenstein/CORBIS/Corbis via Getty Images)

When Friedrich Engels, the original champagne socialist, was asked his definition of happiness, he replied: “Château Margaux 1848”. Pubs reopen today; and while a bottle of Château Margaux 1848 might be hard to come by, there’s something fitting about the fact that social drinking, as part of the first significant expansion of lockdown freedom, remains closely associated with greater happiness.
Similarly, when we think of historical opposition to the public consumption of alcohol, temperance and prohibition inevitably come to mind — the very opposite of happiness. The people behind these movements, we assume, were rural, reactionary busybodies who hated fun. They were also probably racist. And they definitely had no sense of humour. They were people you wouldn’t want to have a drink with because they wouldn’t want to have a drink with anyone.
Richard Hoftstadter, the influential American mid-twentieth century historian, eloquently expands this characterisation. “Prohibition,” he wrote, was “a pinched, parochial substitute for reform which had a widespread appeal to a certain type of crusading mind”. He describes this “crusading mind” as “linked not merely to an aversion to drunkenness and to the evils that accompanied it, but to the immigrant drinking masses, to the pleasures and amenities of city life, and to the well-to-do classes and cultivated men.” It was a “rural-evangelical virus”, spread around America by “the country Protestant”.
You can picture these people with fine precision: the ideological ancestors of Pat Robertson and every other Christian fundamentalist crank. This viewpoint, however, is a myth. An excellent myth which appeals to our contemporary intuitions about religion and secularism, freedom and authority. But a myth, nevertheless.
The “crusading mind” that characterised the temperance movement was underpinned not by reactionary impulses, but by the principles of social justice. As Mark Lawrence Schrad puts it in his utterly fascinating new book, Smashing the Liquor Machine, “Prohibitionism wasn’t moralising ‘thou shalt nots’, but a progressive shield for marginalised, suffering, and oppressed peoples to defend themselves from further exploitation”.
Consider, for instance, someone like Carrie Nation. Born in Kentucky and raised in Missouri, she became infamous for going into taverns and smashing their windows with a hatchet. She has been described as a Bible-thumping Amazon. Some historians blame her strange behaviour on menopause and sexual frustration. If you search for her name on Google Images, the first picture that comes up shows her holding a hatchet on her gloved right hand and an open Bible on her left. She looks absolutely terrifying; Mary Whitehouse decked in black in Midwest America.
But looks, as they say, can be deceiving. As Schrad puts it: “She was not some Bible-thumping, conservative ‘holy crone on a broomstick’, seeking to legislate morality or ‘discipline’ individual behaviour”. Rather, she was a “populist progressive” who viewed alcoholism as a social evil that, among other things, endangered women.
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