Would you shake hands with Dominic Cummings? Credit: Daniel Leal-Olivas via Getty

Back in February 2020, a blogger named Jacob wrote a post on his blog, Put A Number On It, called “Seeing the Smoke”. The title comes from a famous 1968 psychology experiment in which groups of three students were put in a room to fill out a questionnaire. Then the experimenters started pumping smoke under the door and watched how the students reacted.
Two of the “students” in each group were paid actors, told to ignore the smoke. The remaining, real students, presumably not wanting to look stupid or panicky in front of the others, ignored the smoke in 90% of cases. If students were on their own, however, they went to investigate the smoke 75% of the time.1
The point is that we don’t just care about whether there’s a real chance of danger – even apparently real, apparently obvious signs of very imminent danger, like smoke under a door. We also care, very much, about looking silly.
Seeing the Smoke drew an analogy with the coronavirus, which was then still mainly in Wuhan. “Human intuition is … very good at one thing: not looking weird in front of your peers,” wrote Jacob. “It’s so good at this, in fact, that the desire to not look weird will override most incentives.” The point of his blog was to give permission to worry. If you were the sort of person who would sit in a smoke-filled room until someone else stood up, he said, “I’m here to be that someone for you.” The point was to give you social permission to start making preparations, whatever those preparations were.
I read Seeing the Smoke, and shared it on Twitter, in an attempt to spread the permission. Dominic Cummings, at the time still the chief advisor to Boris Johnson, did as well, and said so in March this year. It, along with a Slate Star Codex blog post a few days later, “helped me and some others in no10 realise we were going terribly wrong”, Cummings tweeted. Put A Number On It is a key part of the rationalist blogosphere, and Cummings, like me, is a fan.
Cummings is going in front of a Commons select committee on Wednesday, to talk about the decisions the Government made as the pandemic spread to the UK. There will probably be mud-slinging and a lot of claims and counter-claims about who said what and when.
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