A protester stands beneath the dome inside St Paul's Cathedral in London, on October 28, 2011. AFP PHOTO/LEON NEAL (Photo credit should read LEON NEAL/AFP via Getty Images)

A few days before Ori Brafman flew over to Virginia at the invitation of the US Army, he was sitting on a lawn in northern California, soaking up the vibe, wearing not much more than a fluffy pink fur throw. A vegan, and a peace studies major at that bastion of progressive values, Berkeley University, Brafman wondered what he would have in common with the man he was about to meet – a man who, a few years later, was to become the Chairman of the Joint Chiefs of Staff under President Obama, and one of the central guiding figures of the war on terror, General Martin Dempsey. What on earth could the General want with someone like Brafman?
Back in 2006, Brafman had co-authored a popular book on organisational structures, The Starfish and the Spider, in which he compared the difference between biological organisms like the spider, which have a small head that controls its body, and the much stranger organisms, like the starfish, that don’t have a centralised structure but whose limbs can regenerate, even when severed from the main body. Chop off the spider’s head and the spider is dead. But the starfish doesn’t have a head and many of its functions have been decentralised, allowing it to keep going even when a major part of it has been cut off.
It turns out that the US Army was much taken with the spider and the starfish as metaphors for different organisational structures, mainly because of the trouble they were having with ISIS. The Army was a spider, with a strong command and control structure, while many terrorist organisations were radically decentralised, specifically designed to avoid infiltration or decapitation. And it worked – they were proving extremely difficult to destroy.
Writing a thesis at the US Military Academy at West Point a few years later, Major Luciano Picco explained why the US Army was having such trouble dealing with the starfish way of doing things.
“Due to a long history of success by embracing the hierarchical structure,” he wrote: “indications are that as a whole, the Army has a hard time conceptualising the decentralised ideas presented by Mission Command and inculcating those notions throughout the Army.”
But it wasn’t just the Army that was getting interested in Brafman’s ideas. Ten years ago this month the Occupy movement first arrived at Zuccotti Park in New York’s financial district, proclaiming the slogan “We are the 99%”.
But it wasn’t just the message that was radical, it was also the way they organised themselves — the fact that there didn’t seem to be anyone “in charge”. Despite the need of the media to isolate leaders around whom to tell the story of a movement, Occupy operated on starfish principles. It was held together not by some central leadership group, but by a shared sense of conviction. Policies would not be handed down from a central committee, but would emerge from assemblies of the faithful.
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