He's probably a populist (JOSEPH PREZIOSO/AFP via Getty Images)

With states, cities and even neighbourhoods lining up to secede, with all signs of a common culture slowly dissipating, it’s become commonplace to assume that the United States has never been so divided. This is mirrored in the increasing polarisation of the Democrats and Republicans: few are willing to switch their vote from one election to the next.
But the blocs aren’t monolithic. Hairline cracks at the margin of each coalition foreshadow the defections that often decide elections.
That, at least, is the implication of a new report from the Pew Research Center. According to its findings, the Democrats are divided by cultural issues such as critical race theory — look at how many of them flocked to Glenn Youngkin in Virginia — while the GOP are split over economic questions. Indeed, it’s all too easy to forget that an important minority of Democratic voters is patriotic, worried about cancel culture, and wants border control and strong policing. Likewise, a significant bloc of Republican voters is sceptical of banks and large corporations and wants them to pay higher taxes.
These observations echo the analyses of David Shor, Michael Lind, Lee Drutman and others: that the median voter leans Left on the economy and Right on culture. The serious challenge for both parties, then, is whether they can resist influential factions in their respective parties: for the Democrats, that’s the AOC-Elizabeth Warren progressive caucus; for the Republicans, the Paul Ryan-Mitch McConnell corporate tax-cut wing.
Drawing on a large representative sample of Americans, Pew has developed a nine-cluster typology of voters, including four Republican and four Democratic categories, in addition to one in the middle. Clusters group people’s answers to a large number of questions by the degree to which their responses correlate. For example, if people who support Black Lives Matter tend to support higher immigration and higher taxes, then those three questions can be reduced to one measure. If, however, there is a group of people who support the first two but not the third policy, that becomes a separate cluster.
Ignoring the less distinctive middle three clusters of the Pew report yields six groupings: three for each of the two main parties. For Republicans, ‘Faith and Flag Conservatives’ are on the Right of pretty much every question. ‘Committed Conservatives’ are more moderate, with a final category, ‘Populist Right’, who are conservative on immigration, progressivism and race, but moderate on economics and somewhat centrist on religion. ‘Faith and Flag Conservatives’ tend to be older, while ‘Populist Right’ voters are distinguished by lower levels of education and religiosity.
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