A cap emblazoned with ISIS loyalty oath (Al Drago/Bloomberg via Getty Images)

It’s a year today since the triumph of then-candidate Joe Biden over the then-incumbent Donald Trump. But in the 12 months since, some have struggled to accept it. Not just the Trump supporters who continue to insist the election was stolen, but also the Democrats who seem to believe that Biden’s hold on power is so tenuous, so fragile, that it could all fall apart at any moment.
This mindset has been on full display this very week, during which the American press has offered readers and viewers pretty much nonstop coverage of an utterly stupid controversy. If you’ve been lucky enough to remain unaware of it, the basic gist is as follows: on October 30, Associated Press reporter Colleen Long tweeted that the pilot on her Southwest Airlines flight from Houston to Albuquerque had signed off after landing with the phrase, “Let’s go Brandon” — to the shock and horror of several passengers, who let out “audible gasps” upon hearing it.
“Let’s go Brandon,” in case you missed it, is a Right-wing meme that originated at a Nascar race. The crowd was engaged in a raucous chant of “Fuck Joe Biden!” which was clearly audible in the background of an NBC Sports interview with Brandon Brown, a charismatic underdog driver who had just won his first race — but the interviewer claimed, bizarrely, that the crowd was actually shouting, “Let’s go Brandon.”
Whether she genuinely misheard the chant or was only pretending to, the incident went viral. First, Right-wing Americans cited it as an example of the mainstream media’s untrustworthiness — which they believe is pervasive — when it comes to any story that’s unflattering to Democrats. But then, inevitably, the phrase became a meme: a fun, new, coded way to say “Fuck Joe Biden” without actually saying it.
In the weeks since, “Let’s go Brandon” has popped up in a number of places, including an October 21 speech on the House floor by Rep. Bill Posey of Florida. But it’s this alleged airplane incident, and the response to it, that reveal something truly fascinating about its place in our cultural moment.
Based on nothing but Long’s twitter thread — in which she describes demanding access to the locked cockpit in order to confront the pilot — the media sphere erupted with a response that one might generously describe as disproportionate (or, less generously, as a hysterical pearl-clutching panic). Former federal agent and CNN analyst Asha Rangappa compared the meme to an ISIS loyalty oath. Others suggested the phrase indicated a state of impaired judgment, public drunkenness, or maybe even dangerous rage. One widely shared comment, purportedly from an anonymous pilot, stopped just short of painting the accused as a Trump-loving suicide bomber who might well crash the plane to make a political point.
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