
“First they ignore you, then they laugh at you, then they fight you, then you win”. These wise words can be found in any number of Instagram statuses, attributed to any number of people who didn’t say them. How would we recast them for the age of late capitalism? First they ignore you, then they laugh at you, then they fight you – then they find a way to make money out of you? Put that on a £19.99 T-shirt next to a picture of Mahatma Gandhi.
In Stage Three of this process as seen during the Black Lives Matter protests, you’ll remember, right-wing media were filled with hair-raising scare stories about what BLM really wanted. “Revealed:” burbled the Daily Mail. “The British arm of Black Lives Matter’s full agenda – abolish the police, smash capitalism and close all prisons”. No reference to this loose and decentralised racial justice movement went unaccompanied by mention that three of the prominent figures in it had described themselves as “trained Marxists”. You feel on stronger ground, I suppose, resisting a movement that you’ve decided wants to tear capitalist society and its institutions to bits than one that asks us to give people of colour an equitable stake in society and the hope of walking the streets without being harassed by the cops.
Yet, capitalism being miraculously forgiving, we have now entered Stage Four. Robin DiAngelo, of White Fragility fame, makes her main living as a “diversity consultant”, and is reported to charge north of £10,000 for a speech. She lectured Coca-Cola last year on “Confronting Racism”. And a brace of new books in her tradition indicates that far from wanting to smash for-profit workplaces, the diversity-industrial complex now wants to make capitalism safe for diversity. We have reached the stage, in other words, that trained Marxists would call co-optation.
Two books — one by Y-Vonne Hutchinson, How To Talk To Your Boss About Race: Speaking Up Without Getting Shut Down, and the other, A Judgement-Free Guide To Diversity and Inclusion for Straight White Men by Felicity Hassan and Suki Sandhu — are similar in scope and approach, though Hutchinson’s primary focus is race, while Hassan and Sandhu cover racism, sexism, ageism and homo/bi/transphobia too. They’re both aiming squarely at the business how-to market, most shamelessly in the case of the latter, which again and again mentions the “business case” for diversity and inclusion and barely makes the moral case at all.
In genre terms, we’re seeing the collision of two well established discourses: the boilerplate of antiracist discourse folded into the numbing cliches of the business self-help manual. This has the unfortunate effect, at least stylistically and in publishing terms, of making the case for antiracism or workplace diversity read like another vogue in management style — the new “mindfulness”, say — rather than an urgent moral imperative.
The books adhere to the same, by now familiar, theoretical framework — with leading anti-racists DiAngelo, Kimberlé Crenshaw, and Ibram X Kendi liberally and respectfully cited, and microaggressions and privilege given the traditional working over. They both address the reader in a buttonholing, folksy way. “If you feel concerned that you may now be labeled ‘cisgender’ for the first time in your life, hold onto that thought”, say Hassan and Sandhu. “It’s all part of the learning curve”. Hutchinson opens with the words: “Let’s cut the bullshit”. If you resist any of this, in other words, it’s just another sign that you need to do “the work”.
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