The "safe, legal and rare" message has fallen out of favour. Jason Connolly/AFP/Getty Images

In 1992, while the ascendant evangelical Right was pushing to roll back abortion rights as part of its “family values” platform, the Democratic party stumbled on a pro-choice message that would not only win the presidency but also define the party’s position for years to come. It consisted of three words, first spoken by then-presidential nominee Bill Clinton, and ultimately heard so often that they started to take on the air of catechism: an incantation whose mere utterance rendered a politician rhetorically bulletproof.
Safe. Legal. Rare.
For those whose interest in the American Left only goes back as far as the Obama administration, it’s hard to explain what a triumph this was. Not only did the phrase create a big tent under which even people who felt morally ambivalent about abortion could comfortably gather, it also forced Republicans into insane, reactionary counter-positions. As well as safe and legal abortions, the Democrats were promoting comprehensive sex education and contraceptive access, which would help prevent unwanted pregnancies from happening in the first place — and Republicans, rather than make common cause with their enemies, mostly opted to argue against these things.
And so, for a brief but magical moment, the Democrats could reasonably claim to be the party of fewer abortions and more shagging, while conservatives were left to take the deeply unpopular position that all non-procreative sex was bad, actually.
Caitlin Flanagan of The Atlantic has observed the remarkable staying power of “safe, legal, and rare”, which “translated into language the inchoate sentiments of millions of Americans so exactly that they had to hear it only once for it to become their firmly held position on abortion”. The message was so effective that Hillary Clinton even resurrected it in 2008 during her first (ultimately unsuccessful) play for the Democratic presidential nomination. Two years after that President Barack Obama explicitly identified the phrase as “the right formulation” when it came to discussing abortion.
And yet, in the past 10 years, “safe, legal and rare” has fallen out of favour, as arguments emerged in the more language-obsessed corners of the Left that the “rare” part was unduly stigmatising. “It posits that having an abortion is a bad decision and one that a pregnant person shouldn’t have to make”, one activist wrote last year, in an essay demanding the phrase be retired.
It’s hard to overstate the utter self-sabotaging lunacy of this argument, which not only undermined one of the most popular lines of party messaging in decades but is also farcically nonsensical: “safe, legal, and rare” are surely a solid and desirable set of criteria for any medical procedure that is both unpleasant and unplanned, as abortions (but not only abortions) invariably are. And yet, the argument prevailed: by the time Hillary ran for president in 2016, the word “rare” had been excised from the Democratic party platform.
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