What if a Left-leaning women want to vuck a Republican? Credit: BLK via YouTube

American culture will sexualise anything in order to sell it to young people: cars, hamburgers, and for decades now, voting. In 1990, the awareness-raising non-profit Rock the Vote sought to bring youths to the polls with a TV spot featuring a flag-draped Madonna: “Doctor King, Malcolm X, freedom of speech is as good as sex,” she raps, before throwing open the stars ‘n’ stripes to reveal a red string bikini. The ad ended with a threat, or perhaps a promise, delivered in Madge’s trademark breathy lisp: “If you don’t vote, you’re gonna get a spanking!”
Thirty-two years later, with the 2022 midterm elections looming, these attempts to promote civic engagement have changed their medium but not their message. Youth voter turnout is still seen as a matter of national urgency — only half of people under 30 voted in the most recent presidential election — and multiple organisations are now attempting to follow the Rock the Vote model to lure them to the polls. This brings us to a slick music video entitled “No Voting, No Vucking”, which was released last week. In it, rappers Trina and Saucy Santana narrate the story of a young black woman who matches with a promising-looking man on the dating app BLK. There’s just one, critical red flag: he doesn’t vote!
This relationship, per the video, is a non-starter: like the song says, no voting, no vucking. (At the risk of stating the obvious, the word “vucking” is phonetically indistinguishable from another, naughtier word.) This withholding — combined with plenty of no-holds-barred dancing — is enough to get the gentleman in question to change his ways. The song ends with an exchange of looks at the ballot box, then cuts to a shot of the awestruck man falling back on a bed, naked from the waist up.
Even by the standards of American raunch culture, this video is extraordinarily racy given the subject matter. (Consider the lyrics: “Don’t stop now, stuff my ballot box again.”) There is erotic cackling, lascivious lip-licking, gyrating bodies and sexual innuendo — but also whatever the opposite of innuendo is, as in the moment when Trina commands the listener to “gerrymander this coochie”, a turn of phrase that manages the remarkable twin achievements of being massively unsubtle while also making no sense. The fact that the audience cannot fail to get the message does not change the fact that the message is embarrassingly reductive.
Predictably, both the marketing of the video and the initial reaction to it focused on its racial (or, perhaps, racist) valences. On the Left, writer Thomas Chatterton Williams lamented the “outrageously insulting sense that this kind of childishness is the authentic way to reach black audiences with political messages”. He has a point: there seems to be an assumption within the awareness-raising machine about what drives black Americans to vote. In 2020, there was a “Get Your Booty to the Polls” campaign featuring scantily-clad strippers and a cringe play on words (polls = poles, get it?). Much has also been made by critics of an apparent partnership between the makers of “No Voting No Fucking” and When We All Vote, a get-out-the-vote organisation founded by Michelle Obama, although the nature of the relationship is unclear. (Within the BLK app, engaging with the video will take users to the When We All Vote registration portal, but the organisation released a statement denying that they were at all involved in its production.)
On the Right, meanwhile, Rod Dreher denounced the video as “filthy”: “There are no depths of depravity too low for progressives.” The video’s evident partisan leanings — implicit in the message is that the target audience will not just vote, but vote blue — also led to much griping about the impossibility of a Right-wing group ever creating a similar advertisement. It’s true that GOP attempts to reach young voters tend to be savaged by Dems for being clueless and, in any assortment of ways, bigoted; a Republican ad implying that black men need to be lured to the polls with promises of sex would almost certainly be met with outrage.
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