It's not enough to own the libs. Credit: GIORGIO VIERA/AFP via Getty Images

Ron DeSantis is inching closer to announcing his 2024 presidential bid, and is partaking in a hallowed American political tradition: the release of the campaign book. This subgenre is less about presenting an agenda than about giving voters a general feel for who a candidate is and where they want to take the country. And a truly good campaign book will help to impart the candidate’s sense of history, which is no small thing, since, as Theodore White wrote in The Making of the President: “A President can trust no one and no theology except his own sense of history; all the instruments of government must be subordinate to this… and when this supreme guidance is lacking, the instruments themselves are useless.”
With The Courage to Be Free: Florida’s Blueprint for America’s Survival, DeSantis very clearly frames his prospective candidacy in light of our historical moment: he is the tribune of the red states and antidote to the ills of progressivism. He is keen to highlight his achievements as governor: resisting lockdowns, fighting wokeism in schools, and standing up to big corporations like Disney, one of the state’s major employers. His record won him a landslide re-election in November with 59% of the vote, flipping Miami-Dade (with its concentration of Latino voters) and Palm Beach counties from the Democrats. But will his success be enough to snatch the nomination from Trump and the presidency from Joe Biden?
Though the book is generous with praise for Donald Trump, the unstated premise of DeSantis’s run is that he can do what the former president once did but without the outsize flaws. If DeSantis truly wishes to displace Trump as the party’s leader, he must prove that he is a superior vessel for the populist impulses that now predominate in the GOP (“Trumpism without Trump”). The problem with the 45th president, as I have argued before, is that he was not able to follow through on the authentically populist and nationalist instincts that won him the White House in 2016. Under the influence of institutional Republicans, his administration largely stuck to the standard party line, or else failed to deliver in the few instances when the president’s advisers did try to break free of Reaganite dogmas. (In a strange twist, Trump disowned his administration’s most impressive executive achievement — the vaccine roll-out — in order to win culture war points.)
Trump also failed to grow his coalition by winning the support of moderates and independents, who are less likely to care about his partisan vendettas. Per Theodore White, a president with a sharper historical sense would have been more alert to the transformative potential of the present moment which, like the New Deal or the end of the Cold War, marks the epochal movement from one paradigm to another. Such a leader would also not have been so easy to derail or distract.
So, does Ron DeSantis fit this bill? By all accounts, he is a far more cerebral politician than Trump ever was, and, being more conscious of the shifting ideological tides in the GOP, he is in theory less likely to be co-opted by the professional conservatives in Washington. DeSantis’s intellectual streak can be seen in his CV: he is an Ivy League graduate, had a stint as a history teacher, and authored a now forgotten 2011 book, Dreams From Our Founding Fathers: First Principles in the Age of Obama, in which he derived his vision of conservatism from the framers of the Constitution. DeSantis is able to engage with groups like the National Conservatism Conference (“NatCon”), a gathering of heterodox thinkers, in ways that more pedestrian elected officials can’t. Looking at his pronouncements in these intellectual settings can help piece together DeSantis’s own distinct “sense of history”.
In September, DeSantis gave the headline speech to the NatCon gathering on his home turf in Miami. He seemed aware of what made this era different from Reagan’s: “when Reagan came on the scene, for example, it was really big government that was to blame… You now have a woke mind virus that has infected all these other institutions.” DeSantis was saying what many populist Republicans have been thinking, which is that the private sector needs to be reined in just as much as the state — a sea change in conservative philosophy. And if “culture war is class warfare”, as J.D. Vance (another rising star of the Right) said, then one can expect cultural and economic grievances to be bundled together as the Right takes stands against firms like Disney, fighting against cultural wokeism while also fighting for the material interest of the working class.
But taking a closer look at DeSantis’ war on Disney shows that this is not actually how it works. DeSantis was ruthless in stripping the various privileges that the state had long granted to Disney in response to their opposition to Florida’s so-called “Don’t Say Gay” bill. As one impressed conservative columnist put it, here was clear evidence that the governor was ready “to take on Big Business on behalf of the little guy”, which was “Reagan-era Republican heresy”. However, conspicuously absent in DeSantis’s case against “The Happiest Place On Earth” is any mention of its exploitative working conditions or its refusal to pay decent wages to its workers. DeSantis appears to be indifferent to the properly economic dimensions of populism and is only concerned about calling out corporations in so far as a cultural dispute over wokeism is involved. Man cannot live on culture war alone, and it was left to Bernie Sanders to speak up about these bread-and-butter concerns. It doesn’t help DeSantis’s populist bona fides either that even after their feud, Disney lobbyists remained co-chairs for his inauguration.
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