“Think of how many women there are out there who would like to go to bed with me, but don’t know it.” Credit: TIZIANA FABI/AFP via Getty Images

Italy’s longest-serving post-war premier already had a vision, two decades ago, of how he wished to be memorialised. The cruise-ship-crooner-turned-property-and-media-mogul changed Italian planning law to permit the construction, in the grounds of his mansion, of a giant marble mausoleum. Decorated by sculptor Pietro Cascella, it was adorned with things he might need in the afterlife, like fruit, keys, mobile phone.
Outside Italy, meanwhile, the Romeo who told one biographer “Think of how many women there are out there who would like to go to bed with me, but don’t know it”, and reportedly called Angela Merkel “an unfuckable lard-arse”, is immortalised in Bunga-Bunga, a Covent Garden restaurant serving metre-long pizzas.
It is an achievement, I suppose, to have been the epicentre of a sex scandal so epoch-defining and internationally notorious as to have provided the name for a restaurant that isn’t even in your own country. The term “bunga bunga” was reportedly introduced to the world by Ruby Ruacori, real name Karima El Mahroug. Berlusconi was accused of paying El Mahroug for sex in 2010, when she was just 17; El Mahroug claimed it was a lap-dancing game, in which the winner got to have sex with Berlusconi.
The events mesmerised the press, nationally and internationally. The details were juicy, the settings opulent, the men powerful, and the girls pretty. The tabloids feasted. But could this larger-than-life figure reach such prominence today? Though Peak Bunga was barely more than a decade ago, the stories feel sepia-toned, as though they belong to a different age.
We’ve been through the looking-glass at least twice since then: first, the Great Populist Earthquake of 2016, then Covid, and all their respective derangement syndromes. Along the way, we seemingly abandoned the sinking ship of tolerance and shared values altogether, in a flotilla of quarrelsome social-media lifeboats.
Somewhere in there was #MeToo. There was Epstein. We swapped headlines for clickbait. Politics now comes pre-marinaded in competitive victimhood. An out-of-context video clip can trigger international social media meltdown. And in this dyspeptic climate, there probably is less political bandwidth for uncritically lionising the priapic, piratical, rule-bending alpha-male mafioso type than there was in the Age of Bunga.
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