Smiling and waving like it's 1997. (Theo Wargo/WireImage)

Let’s indulge in some nostalgia for a moment. It’s Nineties America and “political apathy” is the complaint on every politician’s lips. The end of the Soviet Union is a recent memory and Western democracy has emerged triumphant, though the average voter is annoyed and bored with the whole charade. Academics write articles about the lack of vibrant public debate. The Times Mirror, a major newspaper publisher, releases a study referring to America’s “Age of Indifference”.
These were the good old days, especially if you were Hillary Clinton. By 1997, the First Lady of the United States had published It Takes a Village — “a textbook for caring” for America’s children — and followed it up with a conference on “What New Research on the Brain Tells Us About Our Youngest Children”, at which only one neuroscientist spoke and didn’t say anything new. There, she gushed about how experiences during the first three years “can determine whether children will grow up to be peaceful or violent citizens”. Rob Reiner, who had devised a recent national public education campaign (also not a neuroscientist), claimed that what we know about brain development during the first three years of life was “the key to problem-solving at every level of society”.
If only that were the case; if only healing America’s broken electorate had simply been a matter of socially engineering a new one. Instead, in the three decades since, the country’s atomisation continued to fester, compelling Clinton to once again return to the frontline. Eight years (and another book) since Trump ruined her presidential party, this time her weapon of choice is a 3,500-word essay for The Atlantic, in which she laments the rise of “loneliness” and its manipulation “by dark forces that are threatening American democracy”.
Once again showing a stubborn penchant for reducing social problems to biology, Clinton believes that an “epidemic” of “loneliness and isolation” not only explains the rise of the “alt-Right”, but is also infecting American society to its core, threatening citizens’ “personal health and also the health of our democracy”. Turning her “basket of deplorables” into a “basket of the debilitated”, she confirms that America’s political elite is inclined to view the politically dispossessed in two ways: risky or at-risk; swarming or sick; dangerous or disordered.
What this forgets, though, is that treating voters as vulnerable, malign loners rather than disenfranchised political agents is part of the problem. Just as in the Nineties, Clinton seems incapable of reckoning with people as conscious actors. For her, problems are not solved by negotiating with the affected, but by prescribing expensive social programmes that seek to alter their behaviour. Yet being treated as passive recipients of “behaviour change programmes” will backfire unless the political class that Clinton represents addresses the political vacuum once filled by representation and contestation.
No one needs to be reminded of Clinton’s “deplorables” comment, or her warning about the risks posed by “low-information voters”. But few seem to recall the brief stunned moment following Trump’s election win when political pundits and social-media experts were bursting with performative self-reflection (though admittedly not a little emotional incontinence). Maybe we needed to reflect; maybe we needed to listen a little more to the “left behind”. It didn’t take long for soul-searching to be replaced by waves of condemnation towards those “ignorant” voters who were duped by Facebook, Google and Vladimir Putin into allowing the “darkest impulses” of the human psyche out into the light of day.
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