Lord of the desert. (FAYEZ NURELDINE/AFP via Getty Images)

There’s a slight hush and then a ripple across the room as he enters. “That’s MBS,” a delegate mutters in French, tugging at his neighbour to stand as Mohammed bin Salman, the Crown Prince of Saudi Arabia, strides into the plenary with his retinue. For a second, maybe a second too long, everyone stands, until with a half-smile and a tilt of the head, MBS greets them, then sits down to listen to the President of South Korea, Yook Suk Yeol, lecture the Kingdom’s flagship business summit — the Future Investment Initiative — in Riyadh. They call this “Davos in the Desert”.
In the darkness, you can’t quite make out the titans of Wall Street, the Chinese billionaires, the European ministers and asset managers, or the Russian diplomats with their flag friendship pins. But you can feel them and the new world order that MBS is trying to build — centred around Saudi and him. The Kingdom, flush from the energy war between Russia and the West, has never had so much money to spend. Nor has it ever been such a hub of diplomacy as Russia, China and America court it for their superpower ends. As a result, you might catch sight of the New York billionaire Stephen Schwarzman in a suit and trainers, or a tired looking Jared Kushner; perhaps you’ll see the former French defence minister Jean-Yves Le Drian off to the booth of his Saudi project, or George Osborne could give you a long suspicious look across the room.
Launched in 2017 to promote the Kingdom to the world, the Financial Investment Initiative Summit, or FII, became infamous a year later after the murder of Jamal Khassogi, the Saudi dissident and Washington Post contributor, at the Saudi consulate in Istanbul — the CIA says on the orders of the Crown Prince. In the fallout, scores of billionaires, tech companies, media giants, super corporations and Western officials pulled out. But “Davos in the Desert” is the perfect yardstick to see how little this murder really mattered for the West. Now it seems everyone is back at an event that is bigger than ever. In a tense air of unreality.
The Who’s Who of the speakers is a testament to the emptiness of Joe Biden’s pledge after Khassogi to make Saudi Arabia a “pariah state”. The power surge of money and influence towards the Kingdom had made Riyadh indispensable. Not only for US diplomats struggling with Gaza, Ukraine and a combative China. But for Western companies for whom the flush Gulf has become a critical source of capital. Even Net Zero is helping MBS — at first that is — as oil gets more expensive to extract the share of it being produced in the countries that can do it cheapest will soar. With this backdrop, the TED-style talk by Jacques Attali, a French socialist politico turned global rolodex consultant — “Is Democracy In Peril?” — felt a bit too on the nose.
FII is a showcase for the Saudi surge. But the first thing that strikes you about Riyadh when you arrive, is how little it looks like the global megapolis that MBS wants it to be. Instead, driving out of the desert, into this seven-million-strong city that feels in so many ways it shouldn’t be here — you see miles and miles of scruffy square houses, the colour of sand, crammed close together with tiny windows. A city dissected by eight-lane freeways lined with squat, unimpressive blocks. It looks nothing like Dubai. The professional expats compare it to Abu Dhabi 20 years ago. And if you arrived clueless and somebody told you this was by some metrics the capital of the most cash rich society that had ever existed, you would struggle to believe them.

You can spend a week here and still fail to find your bearings at night, in this low-rise world glowing orange from the street lamps. Then you notice the construction sites: miles and miles of hoardings, blocking off mega sites announcing giga projects about to transform it. There’s King Salman Park, which when it is finished will be seven times bigger than Hyde Park. Then there’s the Mukaab, the square shaped skyscraper, the height and width of 20 Empire State Buildings. Neither exists yet — apart from in the futurist dreams and commands of MBS. Both projects, along with Neom and the Line, the 110 km long linear city crossing the desert for nine million people, and the skyscrapers of New Muraaba all have their stalls at “Davos in the Desert”.
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