Amazon is under attack. Joe Raedle/Getty Images

In a viral speech earlier this month, the newly elected Argentine president Javier Milei accused Western leaders of embracing a vision of economic “collectivism” that will lead “to socialism, and therefore to poverty”. And in many ways, he’s right.
Signs of collectivism can be seen all over Europe in top-heavy bureaucratic efforts to regulate innovation, particularly when it comes to tech. This “demotic reallocation of power” — as an eminence grise of tech policy told me privately — has long characterised Europe’s approach to innovation.
The problem is that the phenomenon seems to have spread around the world, including to some of the most important loci of digital innovation, including the UK and the US. Just last month, Adobe called off its $20 billion acquisition of design tool start-up Figma after the UK Competition and Markets Authority blocked its path. In America, Amazon and Alphabet are both facing competition lawsuits brought by branches of the US government. And only two weeks ago, the Federal Trade Commission (FTC) and Department of Justice (DOJ) announced they’re “in deep discussions” concerning Microsoft’s deal with OpenAI.
We are, in other words, witnessing one of the most expansive and significant regulatory efforts in decades. In total, the FTC and DOJ, which together are responsible for upholding US antitrust law, have brought more than 50 enforcement actions over the past two years — the highest, Bloomberg notes, since the US first required pre-merger antitrust reviews in 1976. In the UK, meanwhile, the CMA blocked three deals in the 2021-2022 fiscal year, amounting to 5.5% of all deals proposed, more than tripling its historic average.
The CMA-halted Adobe deal is particularly revealing, due to both its scope and the strange rationale the regulator employed to quash it. Adobe and Figma do not provide the same services and therefore serve different kinds of customers. This was implicitly acknowledged in the decision by CMA, which blocked the deal on grounds that it could negatively affect competition in the future. This is a departure from much regulatory law on competition which sensibly looks at the effect on actual competition — i.e. what’s already taking place in the market. This novel approach to determining the likely, or even possible, outcome of a deal created an impossible hurdle for Adobe and Figma to clear. And maybe that was the point.
“The only way to solve a future competition issue, that someone might do something, is to not do the deal,” Adobe’s general counsel, Dana Rao, said in a December interview. “That’s essentially what they were telling us.” But why was that the message? Neither company is British, and neither has its largest market in the UK. At a time when the UK is aggressively attempting to court tech, particularly in AI, a highly contentious legal move to torpedo one of the biggest tech deals of the year — and in the process wipe $1 billion in breakup fees off Adobe’s balance sheet — seems like an odd choice, one not likely to endear the country to ambitious tech founders.
Yet the Adobe decision is hardly an outlier. Around the same time that deal fell apart, Microsoft concluded its $69 billion acquisition of leading video game maker Activision. Since it was announced in 2022, the deal, however, was anything but certain. Microsoft similarly attracted attention from anti-trust regulators, notably the CMA. But five months after Microsoft announced the deal, a California regulator called the Civil Rights Department (CRD) announced it was pursuing claims of sexual harassment that Activision had already settled with a federal regulator, and with the express consent of CRD itself.
As the Microsoft deal began to progress in earnest, the CRD began taking an exceptionally aggressive approach to pursuing Activision. At the time, Matt Taibbi detailed the elaborate, almost arcane lengths to which the CRD went in pursuit of Activision, at times appearing to violate its own ethical and legal boundaries as a regulator. In one instance, a CRD official told a reporter over email that the agency’s policy is not to comment on open investigations (as it is legally prohibited from doing). Two days later, the same official wrote to the reporter saying “my director” would be willing to discuss the case by phone — and, presumably, out of the reach of official records. This exchange was only revealed after Activision sued CRD, which had initially provided no documents in the discovery process.
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