Haters gonna hate. (Patrick Smith/Getty Images)

A record number of Americans are likely to watch this Sunday’s Super Bowl, probably only half of whom will be following the actual game. The other half will be scanning the luxury boxes for tantalising glimpses of Taylor Swift, the country’s most famous pop star, whose romantic alliance with Kansas City Chiefs star Travis Kelce has united two tribes in a way that might have seemed impossible.
Welcome to the new America. In this strange new country, Taylor Swift fans are interested in football, while American football fans have been obliged to take cognisance of the existence of Taylor Swift, and even grudgingly admit that at least some of her music is actually quite good.
The Swift-Kelce singularity has already proved so powerful that there are dark mutterings from corners of the American Right that the celebrity couple is part of a plot to get Joe Biden re-elected, engineered by the US Department of Defense. Donald Trump is said to be personally miffed by Swift’s popularity, and to privately insist to unnamed advisors that his fan base is larger than hers.
Trump is right to take Swift seriously. I encountered America’s reigning pop princess on the last leg of her Eras tour — the music event of the summer, soon coming to Europe, with tickets selling for $1,500 and up — through a music-lover friend who, proclaiming himself tired of my unthinking prejudice against his teeny-bopper idol, offered me a ticket to see her show in Seattle. I alighted from my Uber outside the Lumens stadium in the company of a mother, in her 40s, and her daughter, in her mid-teens, wearing matching white glittery dresses. The middle daughter, in her early twenties, wore black, with a row of maybe a dozen friendship bracelets on her right arm.
By compelling the allegiance of all three generations, Swift has become the closest thing that America has these days to a national hero who connects the entire country, the country-club set included, together, and to a common mythos. F. Scott Fitzgerald would have loved Taylor Swift. A little bit cracked, a little bit reckless, bound for disappointment, but protected by invisible cushions of race and class, her tragedy is at once pre-ordained and, at the same time, affirms the country’s battered-but-still-existent social order. If “Cruel Summer”, Swift’s summer radio anthem, isn’t exactly Cole Porter, it’s easy to imagine F. Scott humming the tune.
But Taylor Swift is also something more than a pop star. Neither a brilliant singer nor a gifted dancer, she is the author of memorable lines and couplets that seemingly emerge from a stream-of-consciousness story-telling voice whose seeming artlessness is a calculated effect of her craft, of which she is a master. Her persona is a disenchanted version of the girl-next-door, who is overly labile, loses control of her emotions, gets dumped, and then pours out her simmering anger and hurt to her diary, as well as to her millions of fans, for whom she serves as a kind of substitute for family. What makes her persona stand out from the usual run of injured females is her awareness of her own failings, which is in turn the whetstone upon which she sharpens her daggers, which she thrusts into the eyes of those who have injured or betrayed her. Her actual family is an upscale affair, consisting of her young brother Austin; her mother Andrea, a former marketing manager at an advertising agency; and father Scott, a stockbroker-turned-vice-president for Merrill Lynch, who manages his daughter’s money.
Awaiting her arrival, the crowd was an explosion of cut-off-jean shorts over fishnets, prom dresses, glitter tops, shimmery metallic leggings, glittery tiaras, henna tattoos, rainbow glitter tops, glittery cowboy hats, and more glitter. It was like Planet of the Apes for Women Wearing Glitter. Perhaps half the crowd were seriously overweight, which is more or less the same ratio I’d expect to find among the men at a football game. Where male football fans wear team jerseys, the Swifties are dressed for a summer prom, proving once again that the audience for female finery is other females. Maybe one out of every 10 here is a man. Relations between the sexes are cordial.
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