'The hero, the warrior, the king.’ Angela Weiss/AFP/Bloomber/Getty Images

As Donald Trump endures the eternity of the next month or so on a wooden bench in a courtroom in lower Manhattan, legions of his followers will decry the legal proceedings against him. They will insist that the claims and counterclaims are nothing but the latest in a long line of ordeals their idol must endure on his fated path to splendour and triumph.
Trump’s acolytes compare him to Jesus Christ, and he’s fine with that. In fact, for quite some time he has been leaning into psychological, aesthetic and commercial identifications with a wide variety of heroic avatars: from George Washington crossing the Delaware in the bitter winter cold, to Superman and an NFT Supertrump — not to mention the bizarre stereotypes depicted in Trump Trading Cards, from Donfather to Trumpinator. Such deific representations of the otherwise mortal Donald are worth noting, if only because a great part of Trump’s political success has been due to his preternatural ability to align himself with our collective imagination of the hero, the warrior, the king.
And Trump is not alone. The resurgent power of masculine myth has helped to create a generation of macho social media influencers, from MMA fighter Andrew Tate (presently detained in Bucharest, facing criminal charges of human trafficking), to steroid-jacked Alex Jones of InfoWars infamy (still liable for a $1.1 billion defamation bill), to the black-gloved American Senator Josh Hawley (author of Manhood). These are the titans of what has come to be called the Manosphere — a bevy of pseudo-self-help gurus and outright hucksters that now includes eminences such as “Liver King” Brian Johnson (2 million Instagram followers) and “Carnivore MD” Paul Saladino (500,000 followers on YouTube, another 500,000 on TikTok). On the throne of this virtual realm sits Donald Trump, unfortunately stuck in that cold courtroom, where on the first day of his historic trial he promptly fell asleep.
It is a puzzling phenomenon. Journalists and academics have long pondered how this particular specimen of American manhood — the meticulously coiffed disco-dancing nepo baby who skipped military service in Vietnam — could ever have become a model adult, much less a modern incarnation of Hercules. And the key to his particular brand of potency, it turns out, has little to do with any of the products collectively known among e-commerce retailers as “alpha-male bromeopathy”. Trump’s appeal is more ancient and instinctive than spray-tanning and chest-waxing; he stands at the end of a long-neglected, long-ridiculed and long-dismissed archetypal lineage, a genealogy of mythic manhood fully articulated a little more than three decades ago in a best-selling book written by the sage of American manliness, Robert Bly.
Bly was an educated and erudite man from the American heartland. Born in Minnesota in 1926, he attended Harvard and the prestigious Iowa Writers’ Workshop, then went on to win a Fulbright, a National Book Award and the Robert Frost Medal for poetry. But all such honours and achievements pale next to the extraordinary impact of his 1990 book, Iron John, that retells a story first set down by the Grimm brothers more than 200 years ago, a narrative that Bly asserted “could be ten or twenty thousand years old”.
It is a fairy tale about what it means to be a man. More to the point, it is a fairy tale about what it means not to be a man, as Iron John was one of the first books to articulate what was soon to become a ubiquitous lament among modern manfluencers: manhood had been lost, and now must be regained. “The warriors inside American men have become weak in recent years”, wrote Bly, and such decay could only be remedied by getting in touch with the “ancient hairy man” within — a man both primitive and sexual, a man beset by danger and risk. A man, to risk stating the obvious, with lots of hair.
A man like Donald Trump.
In the age of anti-hair-loss potions Finasteride, Minoxidil and Nutrafol, it is the mane of the “ancient hairy man” that has persisted as the key signifier. Scoff as one might at Bly’s vision, it is to his eternal credit that he foresaw modern man’s quest for the hero with the “golden head”. And as patently absurd as such pseudo-profundities may appear, Iron John was met by stunningly positive reviews — the work was “remarkable”, “powerful”, “deeply moving”, “extraordinary”, and “ground-breaking”. Translated into dozens of languages, the book spent 62 weeks on the New York Times bestseller list. Bly became an instant celebrity, masculinity’s first post-modern guru.
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