Rishi Sunak and Akshata Murty at the Conservative Party’s manifesto launch (Leon Neal/Getty Images)

Almost a year ago, in July 2023, Rishi Sunak’s government named and shamed Britain’s most unruly towns. The media, unsurprisingly, lapped it up: places subjected to higher levels of social disadvantage were described as “bad towns” filled with “streets of shame”. All who lived there were tainted.
We rarely think about what it means to assign towns or neighbourhoods to the bottom of our moral geography; but those who live in them often feel ashamed, not because they have committed any wrong but because they know they are seen as lesser beings. They report feeling small and powerless, with their behaviour “painfully scrutinised and negatively evaluated”. Sadness, depression and a sense of isolation can often follow. The effect on the self can be devastating.
Curiously, this kind of humiliation becomes possible only when a society has, in its ideology, transcended ideas of natural difference, and convinced its citizens that they are due equal rights and dignity. For instance, when women and non-white people demanded equal rights and dignity, they rightly began to push back against the everyday slights and humiliations visited on them by dominant groups, who found shaming people on the basis of their gender or race increasingly frowned upon.
In the great era of post-war social democracy, something similar began to happen in the case of social class. In the most wince-inducing scene of The Remains of the Day, set in the Thirties, the butler — Stevens, whose life goal is to serve his master with complete devotion and professionalism — is humiliated by the patrician friend of Lord Darlington who wants to demonstrate the lower class’s ignorance of global affairs and therefore the error of permitting them to have a vote. Yet, despite our own embarrassment and rising sense of outrage, the butler, played in the film by Anthony Hopkins, did not seem to feel the humiliation — because he accepted implicitly that he was of a lower social order and should not be expected to know these things.
Social shaming is by no means confined to the lower orders, whom today we refer to with terms such as disadvantaged communities and the precariat. In fact, shaming is a general phenomenon of stratified society, although its effect is much more apparent in some.
A survey of Australians we commissioned for our new book, The Privileged Few, found that half of young adults admit to having felt ashamed about where they grew up, the school they attended, or their parents’ employment. Shame is a strong emotion to admit too, even in an anonymised survey. We found that parents in households with children are much more likely to admit to feelings of shame than those in households without children, perhaps because adolescents feel shame more intensely than adults and memories of emotional wounds fade as one grows older. In our follow-up focus groups, some made poignant comments about how, as children, they thought they were normal until someone denigrated their suburb or their school or even their father’s low-status job.
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