Farage holds court after announcing his plan to run in Clacton (Carl Court/Getty Images)

What a difference a week makes. This time last Saturday, I was watching Nigel Farage’s ragtag rebel army in Great Yarmouth struggling to rouse themselves for one last attack on the fortress of Westminster, somehow knowing in their heart of hearts it was doomed. And yet, here we are, seven days on: the walls protecting the Conservative Party have been breached and Faragistes are streaming forward, the smell of revolution in the air.
“You’re all freedom fighters!” the party’s candidate, Rupert Lowe, boomed enthusiastically last week to the room of 50 or so supporters who had gathered at the Rumbold Arms. Smiling politely back, the Reform party activists nursed their coffees and early morning pints. They did not look like a revolutionary battalion.
And yet, this week some of the country’s leading pollsters are not simply forecasting the expectedly comfortable Labour victory, but an extinction-level event for the Conservatives — and one caused not by unprecedented support for Labour but an unprecedented implosion in support for the Tories, much of which is moving directly to Reform.
This is partly thanks to Rishi Sunak’s astonishing political ineptitude. His decision to call the snap election was disastrously misjudged. But the idiocy in cutting short his involvement in the D-Day commemorations, days after announcing plans for national service in order to win back wavering Reform voters, defies all explanation. Even Liz Truss would have got that one right.
The decision to elevate Sunak to the premiership, it is clear, was a catastrophic mistake. He is lost. It is not enough to act as though you are simply a more important Chancellor of the Exchequer, or national head boy. The job of prime minister is a role you have to play — consoling the country in times of sorrow, explaining in times of strife, and representing when the occasion demands. Being “across the numbers” is not enough.
But the public had abandoned Sunak long before Thursday’s D-Day catastrophe. In Yarmouth, I was struck by the venom felt towards him. “He’s a little weasel,” said one Reform supporter who still longed for Johnson. “Boris told too many lies,” he said. “[But] I would’ve trusted him. He would’ve got this country back.” This man didn’t care about the lies; he cared about the message. And as a result, he cares about Farage.
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