Credit: Alberto E. Rodriguez/Getty

The purpose of UnPacked is to comment and expand upon the best in-depth journalism the English-speaking world has to offer. But what caught my eye today wasn’t a David Brooks column, a profile of Jordan Peterson, or a review of Mariana Mazzucato’s latest book. Rather, today, I’ll be unpacking a tweet storm about, er, Simon Cowell.
The sequence of tweets came from Jamie Bartlett, author of The People Vs Tech, and his starting point was the shattering revelation that Cowell no longer uses a smartphone:
“Simon Cowell has given his smartphone up for 10 months and is apparently *delighted*. This got me thinking about a potential new inequality between the tech-haves and tech-havenots.”
Bartlett observes that going offline is easy when you’ve got PAs, PRs and every other kind of flunky running your life.
I’m sure it is, but it was the next tweet that made me sit up:
“The assumption 10 years ago was that rich people would have all the great tech and poor people wouldn’t. What if it’s the opposite? Rich people can afford to have a more healthy relationship with devices, and most of us (for reasons of convenience, necessity or cost) cannot.”
It’s a fascinating theory, and one that reflects our cultural slide towards techno-pessimism, but how true is it?
Work pressures can certainly keep people tethered to their screens. And if you organise your life online, then a smartphone – as your all-in-one diary, address book, to-do list, library, notepad, photo album, record collection and shopping catalogue – is essential (unless you have your own ‘people’ to do it all for you).
However, in this respect, our smartphone use is a digital substitute for the analogue things we’d be doing anyway – and, in fact, were doing in the before-time. The real problem with smartphones derives from those capabilities that have no analogue precedent – above all the social media. It is these that represent the biggest waste of time, the most insistent sources of distraction, the deadliest seeds of addiction.
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