Before Goop (Frank Trapper/Corbis via Getty Images)

During the summer holiday, one week of family viewing was devoted to the Hunger Games series. It reminded me what a vintage star-is-born story it was when Jennifer Lawrence went from the indie hit to Winter’s Bone to making The Hunger Games and the Oscar-winning Silver Linings Playbook in the same year, so I googled how she got started. Her family was on holiday in New York from Kentucky when a talent scout spotted the 14-year-old in the street and suggested that she try modelling. She chose acting instead. “I had that feeling like, I understand this,” she told Vanity Fair. “This is the first time I’ve ever understood anything.”
You have to love the fairytale serendipity of that backstory: one chance encounter and a life is changed — but another kind feels increasingly common. While watching Normal People, I looked up Daisy Edgar-Jones and learned that she was the privately-educated daughter of a film editor and the former head of entertainment at Sky. Does that make her performance any less impressive? Not a jot. But it does make her a nepotism baby.
Back in February, a young Euphoria fan called Meriem Darradji tweeted: “Wait I just found out that the actress that plays Lexie is a nepotism baby omg [crying emoji]. Her mom is Leslie Mann and her dad is a movie director lol.” Darradji’s surprise was surprising. Apatow has a distinctive surname and five of her seven big-screen credits are in movies directed by her dad, so she’s hardly working undercover. Still, the phrase took off with TikTok users, who quickly improvised a taxonomy of nepotism — actors with wealthy, well-connected parents are less suspect than those with bona fide movie stars in the family for example. Some said how disappointing it was to click on the Wikipedia page of a hot young newcomer and see that their parents already had their own blue-linked entries, while others were enthralled by this Hollywood quasi-aristocracy.
Whether the phrase is contemptuous, affectionate or ambivalent depends on who’s using it but, as the softness of the word baby implies, the tone is usually more playful than angry. It’s an amusing way to interrogate privilege, inequality, the limits to social mobility and the promise of meritocracy. Nepotism, which entered English from the Italian in the 17th century, isn’t quite the right word for this phenomenon. It strictly means favouring one’s relatives with privileged positions, which is easy to achieve in business and politics but less so in an industry where employment is episodic and unpredictable. You couldn’t make Succession about a family of actors because there is no glittering prize to bestow on a favoured son or daughter. The advantages that second-generation celebrities enjoy are more nebulous. Connections, of course. A familiarity with how things work, from film sets to the paparazzi. And, let’s be honest, genes: beautiful people make beautiful people. (Exhibit A: Zoe Kravitz.)
No industry, therefore, has as many nepotism babies as modelling, where the likes of Lila Moss, Kaia Gerber, Iris Law and the Hadid siblings make the old tradition of scouts plucking gorgeous unknowns from provincial shopping centres seem quaint. Conversely, musical talent does not seem to be hereditary; very few major artists have famous parents. In fact, as Julian Lennon or Jakob Dylan will tell you, there is such violent suspicion of anyone seen to be trading on a famous surname that failure is more likely than not.
Acting, a field in which looks and charisma go a long way but aren’t enough on their own, falls somewhere in between. Hollywood has always been a place where the American dream could seem like more than spin. As the title of his autobiography, The Ragman’s Son, indicates, Kirk Douglas literally went from rags to riches. Marilyn Monroe grew up in foster homes and orphanages. “I didn’t like the world around me because it was kind of grim, but I loved to play house,” she said. “When I heard that this was acting, I said that’s what I want to be. You can play.”
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