Tear it up, Janet (Don Bartletti/Los Angeles Times via Getty Images)

Thereās something about the great outdoors that features heavily in childhood memories, regardless of generation. Perhaps itās the novelty of a place that isnāt so familiar as the four walls of home. Perhaps itās sensual ā the rough, knowledgeable texture of tree bark, the intoxicating scent of natureās perfumes, or the piquant, autumnal taste of a swollen, sour blackberry.
Or perhaps itās the danger of freedom. The thrill of becoming lost. The imperfections of nature that cannot offer complete, bubble-wrapped security and comfort. But wherever imperfection exists, there is someone out there to sell you the dream. Why submit to the chaotic, beautiful imperfections of nature, when you can have a āforever flawlessā artificial lawn?
Advertised by their promoters as the perfect solution to gardens bronzed by the unrelenting warmth of climate change, time spent outside mowing and weeding, burn marks from pet urine, and dirty shoes, the artificial lawn market has expanded rapidly in the last decade. There is money to be made ā with industry forecasters predicting thatĀ global demand for artificial lawn will reach $7 billion by 2025. Theyāre not cheap either āĀ Which?Ā magazine advises that aĀ fake lawn is comparatively expensive, especially if landscapers or specialists are employed for its installation, which is important for preventing visible seams, wrinkles and having a properly fitted underlay:Ā āThe prices quoted for fitting a 50mĀ² area ranged from Ā£1,000 to Ā£2,700 ā double the price of the artificial grass alone.ā
So what is the appeal of artificial grass, and why is this such a rapidly expanding industry? Clues are abundant in marketing pitches for the product, citing low maintenance burdens and year-round āflawlessā green lawn. One advert for New Lawn promises to āgive your family the perfect, safe and mud-free garden year roundā.
But this vision of perfection is, frankly, chilling. Can you imagine any child delighting in the artificial crunch of plastic under their feet over the sensory stimulation of real, natural grass in its resplendent, fragrant verdancy? Artificial lawn gardens are fundamentally sterile. The removal of nature goes well beyond the blades of grass. To install outdoor carpet, plastic membranes must be laid down to ensure that plants are unable to take root and grow among the artificial fibres. This means no clover, no buttercups, no daisies. None of the invertebrates and other insects that feed on pollen and decomposing matter. No birds, either ā what are they to feed upon in this barren wasteland?
Perfect Grass Ltd. offers this dystopian advice for preventing the simple pleasure of watching birds enjoy a source of food during a long, cold winter: āKeep bird feeders well away from your artificial grass. These will only encourage droppings to build up and rodents to dig at the grass below the feeder.ā Grim. The desert conditions persist below ground too ā without a source of grass cuttings and other organic matter breaking down into the soil, detritivores like earthworms are starved too. Instead of decomposing humic matter and aerating the soil, without food, they themselves decompose. AndĀ deprived of oxygen, the conditions underfoot offer forth the foul odours of the anaerobic rot of whatever organic matter remains, often amplified by pet urine, a known problem for artificial grass.
Join the discussion
Join like minded readers that support our journalism by becoming a paid subscriber
To join the discussion in the comments, become a paid subscriber.
Join like minded readers that support our journalism, read unlimited articles and enjoy other subscriber-only benefits.
Subscribe