It's time to swot up. (HM Treasury)

We humans are neophiles; we’re drawn to whatever’s new. This anxious curiosity may have saved our lives when we lived as hunter-gatherers, but in the digital age, it’s mostly just exploited to keep us checking our phones. Even the most trivial update is now presented as Breaking News, and it gets us every time. The news cycle churns out so many updates that anything older than 24 hours is considered prehistoric — especially during an election.
This is an underlying problem because the most valuable information tends to be old. From classic literature, to proven theorems, to replicated studies, the past is the archive of wisdom that has weathered the fickleness of fashions and the erosion of aeons. And yet, just because it’s old, it is typically overlooked in favour of the latest gossip and rumours (which almost never stand the test of time).
So, as we stare down the barrel of another interminable election campaign stuffed with trivial updates, I plumbed the past for time-tested ideas forgotten by our collective 24-hour memory. I recently presented a few of the best, to start the year. Here are 17 more to get you through the next six weeks.
1. False Consensus Effect
“Everyone driving slower than you is an idiot and everyone driving faster than you is a maniac.” — George Carlin. Our model of the world assumes people are like us. We don’t just do whatever we consider normal, we also consider normal whatever we do.
2. Fredkin’s Paradox
The more similar two choices seem, the less the decision should matter — yet the harder it is to choose between them. As a result, we often spend the most time on the decisions that matter least. To avoid being paralysed by meaningless choices, use decision-making heuristics.
3. Package-Deal Ethics
“If I can predict all of your beliefs from one of your beliefs, you’re not a serious thinker.” — Chris Williamson. Being pro-choice and being pro-gun control don’t necessarily follow from each other, yet those who believe one usually also believe the other. This is because most people don’t choose beliefs individually, but subscribe to “packages” of beliefs offered by a tribe.
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