Taking selfies in Berlin is the stuff of great literature now. Credit: TOBIAS SCHWARZ/AFP via Getty Images

The Millennial Literary Voice was always going to have trouble establishing itself. It is, after all, defined by a subject that literature always struggles with, because it lacks a proper verb: being online. Consider the number of Poirot mysteries that would easily be solved with Google, and a life inside tech seems to be without the dimensions required for narrative. Yet the alternative — an anachronistic world in which characters pretend they don’t spend Sunday nights in deflated doom-scrolling — is even worse. As is descending into William Gibson cyber-surfer neural-network blather: in the age of always-on, somehow sci fi has never felt more distant. The thing in the middle will define the Voice — how we use tech and how tech uses us.
In 1997, just after the youngest millennials were born, Damien Hirst accidentally prophesied how that tension would affect their generation, in the title of his art book: “I WANT TO SPEND THE REST OF MY LIFE, EVERYWHERE, WITH EVERYONE, ONE TO ONE, ALWAYS, FOREVER, NOW.” The online world is destructively dual: it creates a delirious dream of boundlessness, while being an open prison; its subjects can see anything, while under total surveillance. These days, the kids who were toddlers when Hirst was pickling his first shark know this so implicitly that they seldom really think about it. For them, what they screen off — and what they broadcast — has always been a function of being the first generation to undergo the process of identity formation within the feedback loop of a networked world.
And what that gets up-voted above all else, in that world, is emotional disclosure. It is the “stunning and brave” tale of trauma, spliced with a measure of pithy, pungent political agitprop — the essay that can generalise out from “me me me” to any kind of oppressed “we”. The inherent narcissism of the confessional genre is offset by those “we” aspects of the generalising think-piece, while the most shareable articles on social media have that same combination of relatability and a call to arms. In that context, writers like Jia Tolentino are in poll position to be the Voice.
Back in 2014, Tolentino was an editor at Jezebel, the blog site that pioneered a certain kind of personal-is-political feminism, now everywhere, which involves paying women $50 to share painful experiences in their past. Tolentino’s own work never misses the chance to score some minor culture wars point, always peeling back yet more of the soft viscera of her hurts in exchange for kudos.
Like many women who grew up in the 90s, Tolentino feels defined by her very online-ness. At the start of her 2019 essay collection, Trick Mirror: Reflections on Self-Delusion, she tracks the technological timeline of her life, from hymning the alien fritz of the 48k dial-up modem to raking over her pre-teen diary on her AngelFire website. For her, it was that early experience of online identity construction that represents that generational break-point. “The self is not a fixed, organic thing, but a dramatic effect that emerges from a performance,” she says. But: “the internet adds a host of other, nightmarish metaphorical structures: the mirror, the echo, the panopticon.”
Life in the internet’s panopticon means you can never screen-off your personality — never engage in the perfectly normal behaviour of being different people in different social settings. It’s a process Tolentino sees as inherently crazymaking, because it means you’re never “off”, you never get to be in a rumpus room of consequence-free engagement. This over-construction, she concludes with the weary inevitability of an ex-Jezebel writer, is worse for women, who have always been socialised that way. She offers a millennial cliché as a solution: be more you. Lean into your saleable self. Tolentino is very good at doing this; she seems to have a native gift for swimming with the digital tides.
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