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		<title>Friends - UnHerd</title>
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					<title>The empty promise of Friends</title>
					<link>https://stage.unherd.com/2023/10/how-the-world-of-friends-ended/?edition=us</link>
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						<![CDATA[Mary Harrington]]>
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							<![CDATA[<p><strong>Mary Harrington</strong> is a contributing editor at <em>UnHerd</em>.</p>
]]>
						</unherd:twitter_bio>
						<unherd:twitter_handle>moveincircles</unherd:twitter_handle>
															<unherd:author_bio>
						<![CDATA[ is a contributing editor at <em>UnHerd</em>.]]>
					</unherd:author_bio>
										<pubDate>Mon, 30 Oct 2023 00:00:11 +0000</pubDate>
					<updated>Mon, 30 Oct 2023 11:55:06 +0000</updated>
							<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[Matthew Perry]]></category>
		<category><![CDATA[The Matrix]]></category>
		<category><![CDATA[The Nineties]]></category>
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								<![CDATA[The sitcom sold a fiction of total connection and freedom]]>
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								<![CDATA[<p><em>This article was first published on 27 May, 2021</em></p>
<p>Neo fights his way free of the membrane. He sits bolt upright, slime sluicing from his bald skull, and stares in horror. Facing him is an endless vista of identical pods, each containing a dreaming human, plugged by metal tubes into a simulation while their bodies are tapped for energy as living batteries.</p>
<p>A machine disconnects him from the tubes. A hatch opens, and Neo is flushed, screaming, into the start of his new life.</p>
<p><em>The Matrix</em> came out in 1999. Its cultural impact is so profound it coined a whole political vocabulary: the ‘pill’, a revelation that destroys your worldview but awakens you to a new truth.</p>
<p>Offered a choice between a ‘blue pill’ that will deliver blissful ignorance in a comforting lie, or a ‘red pill’ that will awaken him to grim reality, Neo takes the red one. <a href="https://www.youtube.com/watch?v=HwhB5uCaj3Y&amp;ab_channel=Recall" target="_blank" rel="noopener">He wakes up from the simulation, to the horror of his true existence</a> as living energy source for a world of machines.</p>
<p>What would have happened to Neo, had he taken the blue pill? I like to think he’d have spent the rest of his life in the world of the classic sitcom <em>Friends</em>, whose cast are reunited today for <a href="https://www.bbc.co.uk/news/entertainment-arts-57206349" target="_blank" rel="noopener">a much-trailed reunion</a>.</p>
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<p>First aired in 1994, <em>Friends</em> ran for a decade. It was wildly popular, with some episodes attracting 50 million or more viewers, and <a href="https://www.joe.co.uk/entertainment/netflix-friends-194366" target="_blank" rel="noopener">in 2019 was still the most watched show on <em>Netflix</em></a>. Even for my Home Counties teenage years, thousands of miles from the sitcom’s Manhattan setting, its quirky storylines became short-hand for a whole worldview.</p>
<p>We knew it wasn’t real. The apartments were too big, and no one could possibly have that much time to sit around drinking coffee. But we talked about what we’d do ‘if we lived in <em>Friends</em> world’. It was a shared imaginary, a picture of how we’d love life to be.</p>
<p>In <em>Friends</em> world, we might be free of all obligations except the ones we’d chosen. Where parents were domineering (especially Ross and Monica’s mum), social life, was opt-in. People drifted in and out of the Central Perk café, and events were driven by happenstance and whim.</p>
<p>And yet the bonds of this elective ‘family’ were unshakeable. Neurotic men like Ross were not exhausting fun-sponges but lovably vulnerable. Naïvete in the style of Joey or Phoebe made you not abused and exploited but charming. On-off relationships like Ross and Rachel’s were not destroyed but cemented by having a baby. You could be mean, capricious or spiteful, and it was a foible your friends loved and forgave, not something that got you ostracised.</p>
<p>In a nutshell, <em>Friends</em> world was a soft-focus picture of the adult life the baby boomers hoped they’d created for their offspring: maximally connected, but also maximally free.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/05/GettyImages-650804584-e1620835155956-1-1.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">More from this author</span></a><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>In defence of the Woke Left</h5></a><p class="author"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Mary Harrington</a></p></div></a></div>
<p>Around the time Ross and Rachel were getting amusingly married in Vegas while drunk, and <em>The Matrix </em>was featuring heavily in stoned conversations about the nature of reality, I was at university reading Walter J Ong. This Jesuit literary theorist argued in a seminal 1982 book, <em>Orality and Literacy</em>, that writing and reading are not simply a technology but radically consciousness-altering.</p>
<p>Literacy, Ong suggested, profoundly changes a culture. In societies that don’t use writing to store knowledge, ancestral memory is retained and relayed using song, spoken storytelling, pictures and artefacts. And this in turn, Ong pointed out, shapes the things that <em>can </em>be remembered.</p>
<p>“Try to imagine,” he suggests, “a culture where no one has ever ‘looked up’ anything.” Even the idea of objectivity, Ong argues, is inseparable from the act of writing things down so they stay unchanged over time.</p>
<p>Boomers <a href="https://ew.com/article/2014/04/16/marta-kauffman-david-crane-friends-finale/" target="_blank" rel="noopener">David Crane and Marta Kauffman</a> created ten series’ worth of maximal connection plus maximal freedom in <em>Friends</em>. But as they did so, new digital media were turning the &#8220;open&#8221; values that suffused the show — its open friendships and ambiguous love-affairs, its whimsical open-mindedness, sometimes neurotic open-heartedness — into something new. That transformation has been as profound, and perhaps as irreversible, as the shift Ong described between oral and literate cultures.</p>
<p>Because making the jump from a print-and-TV culture to our networked, interactive, digital one doesn’t just give us more ways of reading the same stuff. It changes if, how and what we read, and even how we think about reality itself.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/01/GettyImages-80146734-e1610644882467.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>It&#039;s time to stop blaming boomers</h5></a><p class="author"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Ben Sixsmith</a></p></div></a></div>
<p>To illustrate, consider Alan Partridge, another cultural icon of 1990s Britain – and also the subject of a relatively recent <a href="https://www.bbc.co.uk/iplayer/episode/m0002v3b/this-time-with-alan-partridge-series-1-episode-1" target="_blank" rel="noopener">nostalgia reboot</a>. Partridge was funny in 1997 because he was stuck in a timewarp. With his brown slacks and leatherette driving gloves, he was a petit-bourgeois Eighties hold-out desperately trying to stay afloat in a world he found increasingly incomprehensible.</p>
<p>Today, the digital networking of culture has also homogenised us. The kind of backwater where people can exist in a timewarp, Partridge-like, is increasingly difficult to find. And when you do stumble upon one, chances are <a href="https://twitter.com/jacobmparis/status/1393769867761754112?s=21" target="_blank" rel="noopener">someone with a MacBook is already there</a>, Instagramming the colourful locals and tweeting about his &#8220;digital nomad&#8221; lifestyle.</p>
<p>So as a 21<sup>st</sup>-century TV host, Alan Partridge falls flat. It’s simply not plausible that someone could be as adrift from prevailing cultural currents as he is, and still have a job in TV. So instead of being deliciously cringe, what you get is a mean-spirited media-world in-joke about how embarrassed everyone would be if one of <em>those people </em>who’d never stand a chance in the industry actually became a TV presenter.</p>
<p>And with the homogenisation that has de-Partridged even our backwaters has come a sea-change in our ways of interacting, thinking, even understanding what reality is. <em>Friends </em>aired its last episode four months after the launch of another type of &#8220;friends&#8221;: the virtual, networked kind mapped by Facebook.</p>
<p>The shift from &#8220;Friends world&#8221; to &#8220;Facebook friends world&#8221; started out as a way of mapping aspects of our social worlds that were already there. To begin with, we added &#8220;friends&#8221; we actually knew. But over time, it came increasingly to stand in for those social worlds, as we’ve increasingly swapped real-life meetups for messenger groups. Now, accelerated still further by lockdowns, much of social life has withdrawn from IRL altogether for <a href="https://www.youtube.com/watch?v=pWyOrbpGCpE&amp;ab_channel=LubalinLubalinOfficialArtistChannel" target="_blank" rel="noopener">an online-only</a> mulch of infighting and memes.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/04/GettyImages-1202999173-e1617273690575.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Twilight of the centrist dads</h5></a><p class="author"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Will Lloyd</a></p></div></a></div>
<p>This in turn has taken the boomers’ &#8220;open&#8221; values in strange new directions. Whereas I spent my pre-internet teens poking around in arcane subcultures, today everything is &#8220;open&#8221; – or at least, it’s online in the public domain. You’d think that would make it easier to find like-minded souls, which is true — but those friendships are opt-in, like in <em>Friends </em>world, which means they’re also opt-out again.</p>
<p>Against that backdrop, it’s nigh-on impossible to create the kind of boredom and insularity that forges teenage subcultures. Instead, less-than-model-perfect girls like I was (which is to say, nearly all girls) spend their time ‘perfecting’ selfies with <a href="https://graziadaily.co.uk/life/in-the-news/photoshop-instagram-facetune/" target="_blank" rel="noopener">Facetune</a> for public consumption. In the process, many grow <a href="https://londonnewstime.com/selfies-surgeries-and-self-loathing-inside-the-facetune-epidemic/260350/" target="_blank" rel="noopener">terrified of meeting people in the flesh</a> and revealing their less-than-perfect real selves.</p>
<p>And this has ridden on the coat-tails of a more general withering of ‘IRL’ social life. We don’t hang out in cafes any more in the expectation of bumping into friends. It’s been rude to <a href="https://www.nytimes.com/2011/03/20/fashion/20Cultural.html" target="_blank" rel="noopener">phone someone out of the blue since 2011.</a> Often, we don’t make IRL friends at all: in a 2019 poll, <a href="https://www.vox.com/science-and-health/2019/8/1/20750047/millennials-poll-loneliness" target="_blank" rel="noopener">22% of millennials reported having no friends</a>.</p>
<p>None of this is to lament the passing of the Nineties, a decade I loathed. For me personally, life is much nicer now. Nor was I even much for <em>Friends</em> in the Nineties. It felt too twee and feelgood for a sullen adolescent as I was, with Tipp-Ex slogans on my Doc Martens and a predilection for Nietzsche and pirate radio. I scorned its upbeat and gregarious vision, preferring the world sketched out in the subscription of <em>Green Anarchist</em> I devoured (wholly without irony) in my parents’ leafy commuter-belt home.</p>
<p>I longed to grow dreadlocks and run away from home in a <a href="https://www.bbc.co.uk/news/newsbeat-49970717" target="_blank" rel="noopener">caravan of crusties</a>, or live in a tree to <a href="https://www.theguardian.com/artanddesign/gallery/2016/jan/23/the-newbury-bypass-protest-of-1996-in-pictures" target="_blank" rel="noopener">protest the Newbury bypass</a>. I didn’t. But Spiral Tribe, whose open-air raves triggered <a href="https://en.wikipedia.org/wiki/Criminal_Justice_and_Public_Order_Act_1994" target="_blank" rel="noopener">legislation to ban unlicensed dance parties</a> the year <em>Friends</em> launched, were close to the truth when they sang: &#8220;<a href="https://www.youtube.com/watch?v=c9FG-WrT8co&amp;ab_channel=ElGatoMarino" target="_blank" rel="noopener">You might stop the party but you can’t stop the future&#8221;</a>.</p>
<p><em>Friends</em> was the party; it was the blue pill. And it did stop. But the future didn’t. There was a time we all believed, with Tony Blair, that <a href="https://www.youtube.com/watch?v=gi5j7jjhm4M&amp;ab_channel=GreatBritishPolitics" target="_blank" rel="noopener">‘Things Can Only Get Better’</a> and that being more open — with our friendships, our emotions, our everything — was the royal road there. But it turned out that the flimsy, pastiche-laden, ironic Nineties of Tory sleaze, illegal raves, Britpop, football, and Princess Di really was as good as the End of History was ever going to get.</p>
<p>Now we’re through the looking glass. In this new post-literate world, along with the <a href="https://melmagazine.com/en-us/story/red-pilled-radicalized-students-teachers" target="_blank" rel="noopener">red pill</a> you can have a <a href="https://www.adl.org/blog/the-extremist-medicine-cabinet-a-guide-to-online-pills" target="_blank" rel="noopener">black one, a white one, a pink, purple</a> or even <a href="https://twitter.com/gnaeus_pompey_/status/1363572855246643201?s=21" target="_blank" rel="noopener">chaste pill</a>. The only pill you can’t have is the blue one: the comfort blanket of <em>Friends </em>world, where &#8220;openness&#8221; never made life worse, the party never stopped, and the future never arrived.</p>
<p>That one is no longer available, except in obsolete formats that don’t work on modern screens.</p>
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					<title>Why the Nineties rocked</title>
					<link>https://stage.unherd.com/2022/02/why-the-nineties-rocked/?edition=us</link>
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					<dc:creator>
						<![CDATA[Douglas Coupland]]>
					</dc:creator>
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							<![CDATA[Kurt Cobain would rather die than sell out. Credit: Kevin Mazur/WireImage/Getty]]>
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						<unherd:twitter_bio>
							<![CDATA[<p><strong>Douglas Coupland</strong> is an award-winning Canadian writer and artist. He has published 13 novels, and his latest book is <em>Binge</em>, a collection of 62 short stories.</p>
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						<unherd:twitter_handle>DougCoupland</unherd:twitter_handle>
															<unherd:author_bio>
						<![CDATA[ is an award-winning Canadian writer and artist. He has published 13 novels, and his latest book is <em>Binge</em>, a collection of 62 short stories.]]>
					</unherd:author_bio>
										<pubDate>Tue, 15 Feb 2022 00:00:00 +0000</pubDate>
					<updated>Tue, 15 Feb 2022 10:07:47 +0000</updated>
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								<![CDATA[Back then we still had a future to yearn for]]>
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								<![CDATA[<p>In the early afternoon of 18 November 1993, I was in the New York office of MTV’s programming director. At the end of our meeting an exec said, “Oh, would you like tickets to an <em>Unplugged</em> taping tonight?” Without even asking who was playing, I said “of course”, and it turned out that night’s band was Nirvana. My brain melted. Was this really happening?</p>
<p>MTV was still a thing back then. It was the twilight era of appointment TV viewing. People would say to themselves, “I am going to turn on my television and watch rock videos for an hour”, and proceed to do so. And MTV was central to the tone and feel of the early 1990s. Until the 1991 arrival of grunge, the world felt a bit as though culture had exhausted itself, and it was never again going to be possible for an era to feel like an era. The Eighties were the last era we were ever going to get. And then kaboom! The Nineties happened and it was like a drug kicking in.</p>
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<p>Around 7pm two friends and I showed up at Sony studios over on the west side of Midtown to learn we would be in the fourth row directly in front of Kurt Cobain. We sat down and quickly noticed that there were five Sony staffers walking through the audience with men’s XXL black T-shirts: if you were wearing anything with visible branding on it, you had to wear one — but more terrifyingly, if they thought your outfit was too unhip, you had to wear one, too. Imagine the stress inside everybody’s heads as the shirt bearers drew nearer. Some guy with a tie had to wear one (I mean, what was he thinking?) but when they came to our row, we were declared hip enough and were spared The Shirt. Phew.</p>
<p>The room was tense and bristled with the sense of energy that comes from the realisation that you may well be attending your generation’s Woodstock. Everyone there knew they were going to see something that would and could never happen again. And by then pretty much everyone knew of Cobain’s drug issues and the discomfort he experienced being in any form of limelight. There was a very clear sense that Cobain was reaching a tipping point, and it couldn’t be good.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/08/nirvanas-teen-spirit-will-never-get-old/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/08/nirvanas-teen-spirit-will-never-get-old/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/08/GettyImages-113405075-scaled-e1629049540881-1024x594-1.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/08/nirvanas-teen-spirit-will-never-get-old/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2021/08/nirvanas-teen-spirit-will-never-get-old/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Nirvana&#039;s teen spirit will never get old</h5></a><p class="author"><a href="https://stage.unherd.com/2021/08/nirvanas-teen-spirit-will-never-get-old/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Dorian Lynskey</a></p></div></a></div>
<p>Cobain walked onstage in a peak-grunge sage green mohair-Lycra cardigan, old jeans and a T-shirt. As he and the other musicians came on, we could tell something was off. The vibe was like having friends arrive at your front door for dinner having had a screaming match in their car a minute before. There were no smiles or hellos, just the music. It was kind of brutal but it was totally on brand; if Cobain had smiled and done hellos, it probably would have wrecked the experience. Are there any sullen stars these days? I doubt it. Our culture of likes and likability is about as far away from the early 1990s as is possible.</p>
<p>For me the highlight was when the band played David Bowie’s <em>The Man Who Sold the World</em>. Somewhere in the tenth to fifteenth seconds, my brain realised: <em>Oh my God, they’re playing</em> The Man Who Sold the World<em>. I thought I was the only person on earth who loved that song! </em>The evening’s final song, <em>Where Did You Sleep Last Night</em> was astonishing in a gut punch way — and then the show was over. Boom. Of course, everyone wanted an encore, but I could see Cobain near the studio’s exit door talking, in what appeared to be a very blunt manner, with MTV’s Director, and the moment I saw Cobain walk out that door, any possibility of an encore left with him.</p>
<p>It was the opposite of right now, when everything drags on forever. Marshall McLuhan said that when one medium makes another obsolete, it frees up that previous medium to become an art form<a href="#_ftn1" name="_ftnref1"></a> — which is what happened with the internet eclipsing TV. Around the early 2000s you had the Sopranos and other long-form TV programming emerge, shows which could genuinely be considered art. Recently there’s a new Soprano’s show based on Tony Soprano’s early life, <em>The Many Saints of Newark</em>. If they announced that next month the Muppets were doing a Soprano’s variant, I wouldn’t be surprised. As I said, everything goes on forever these days, sprawling out into seasons of episodes and spawning relentless new iterations. Kurt knew how to make an exit.</p>
<p>But in October of 2019 the sage green cardigan worn by Kurt Cobain during the taping of <em>Nirvana Unplugged</em> — unwashed since the taping, missing one button and sporting two cigarette burns — <a href="https://www.bbc.com/news/world-us-canada-50199103" target="_blank" rel="noopener">sold in New York at Julien’s Auctions for $334,000</a>.<a href="#_ftn2" name="_ftnref2"></a> In June of 2020, the left-handed 1959 Martin D-18E used by Cobain on <em>Unplugged</em> sold at a Beverly Hills Julien’s auction <a href="https://www.rollingstone.com/music/music-news/kurt-cobain-unplugged-guitar-auction-1018229/" target="_blank" rel="noopener">for over $6,010,000</a>.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/05/we-cant-be-friends-any-more/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/05/we-cant-be-friends-any-more/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/05/image-2-1.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/05/we-cant-be-friends-any-more/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2021/05/we-cant-be-friends-any-more/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>We can&#039;t be Friends any more</h5></a><p class="author"><a href="https://stage.unherd.com/2021/05/we-cant-be-friends-any-more/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Mary Harrington</a></p></div></a></div>
<p>This conclusion is simultaneously thrilling, horrifying and validating. If the 1990s were about anything, they were about “not selling out”. Nobody ever really knew what selling out actually meant, but basically, if you were successful, you were a sellout. <em>Don’t sell out man. That band sold out years ago. So-and-so used to be great until they sold out.</em> Selling out was the getting cancelled of 1993. Cancellation, too, is the wholesale negation of fame. Just as the woke lie in wait to pounce on pronoun infractions, everyone in a flannel shirt was astonishingly attuned to even the most microscopic evidence of success, eager to declare a sell-out.</p>
<figure id="attachment_350388" aria-describedby="caption-attachment-350388" style="width: 533px" class="wp-caption alignnone"><img fetchpriority="high" decoding="async" class=" wp-image-350388" src="https://stage.unherd.com/wp-content/uploads/2022/02/GettyImages-50851654-e1644597760864-300x171.jpg" alt="" width="533" height="304" /><figcaption id="caption-attachment-350388" class="wp-caption-text"><em>Kurt Cobain at MTV Unplugged. Credit: Frank Micelotta/Getty Images</em></figcaption></figure>
<p>Kurt was the king not selling out, his own death being the ultimate repudiation of fame and success. As I sit writing these words, I realise that in playing <em>The Man Who Sold the World</em>, he was telegraphing the core more of the day, an era that now, nearly 28 years later, feels as far away as does WWII. I can only imagine what he would have thought of the sale price of his cardigan.</p>
<p>But the Nineties actually came in two halves: the first half were the dark nineties, and the second half was the happy Nineties: Spice Girls! Windows 95! The first episode of <em>Friends</em> aired on 22 September 1994, a few months after Cobain’s death. We’ve all seen at least some of the show, so there’s no need to describe its structure other than to note that here in 2022 it is one of the most popular TV shows on Earth courtesy of streaming and translation. Indonesian sweatshop workers watch it on their breaks. People in caves watch it on their iPhones. It transcends all languages, ages and ideologies, and it appeals especially to the young, who have no living memory of the show in its prime, or of the 1990s at all.</p>
<p><em>Friends</em>’ appeal is its undeniably good writing, but I suspect, much more importantly, that the show functions as a potent mode of time travel porn. Travel back in time to a magic lost world called the 1990s, a world free of 9/11, communism, Covid and an internet that turned nasty on us. <em>Friends</em> was, in hindsight, the <em>gesamtkunstwerk</em> of Francis Fukuyama’s end of history. All scores were settled and the rest of history was going to be a trip to Walmart followed by an Olive Garden dinner followed by nonprocreative sex.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/09/we-need-to-talk-about-9-11/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/09/we-need-to-talk-about-9-11/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/09/2GettyImages-524835574-1-scaled-e1630666044956.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/09/we-need-to-talk-about-9-11/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2021/09/we-need-to-talk-about-9-11/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>We need to talk about 9/11</h5></a><p class="author"><a href="https://stage.unherd.com/2021/09/we-need-to-talk-about-9-11/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Lionel Shriver</a></p></div></a></div>
<p>I do think that deep down, nobody was really surprised by 9/11. In some ways the 1990s were too good to last. By 1998, daily life began feeling like visiting a department store to buy a shirt and realising your Visa card is likely to be declined, and the darkness of the early nineties began to re-emerge. In 2000 the Spice Girls, who may as well have been named The AntiKurt, disbanded and, when tech crashed later that year, a lot of people lost a lot of money — but nobody, to be honest, was the least bit surprised. And then came 9/11.</p>
<p>The western world kept a buzz going for twelve years, and that’s an accomplishment. It must also be said that the 1990s weren’t squandered, because even in the dark years they were fun. They weren’t complicated. Chuck Klosterman says that young people always glamorise and grow nostalgic for the world that existed 20 years before them. I remember wondering how great the 1950s must have been like. And the 1990s make great nostalgia bait: simpler politics, plus great music, plus cool fashion cues. <em>And maybe we can create another halcyon bubble again one day!</em></p>
<p>The generation that came of age in the 1990s, now well into middle age, have a lot of happy memories of a sort that may never be possible to have again. At the moment any possibility of collective joy seems about as realistic as a Miss America contestant trying to wish world peace into existence. In the 1990s we still had the future, a place that you could travel to, that would be cool when you got there, like Australia or the South Pole. Right now we merely have <em>a</em> future, and a murky one at that, and it’s probably more like Kenosha, Wisconsin than Sydney.</p>
<p>I remember doing a book tour and ending up on a local AM radio station’s podium at the grand opening of Mall of America in Bloomington, Minnesota on 11 August 1992. It was full of Americans in alpha consumption mode, eating ice cream, faces beaming, walking around in unselfconscious bliss. The local radio jock said to me, “You must think all of this is pretty silly”. He motioned towards the crowd and then to a rollercoaster directly beside us that came screeching at our heads every 95 seconds.</p>
<p>But I said, “No. In a century people are going to look back on right now as a sort of magic era, a charmed time of peace and prosperity and freedom from fear, as something that can never happen again, no matter how much they wish it would”.<a href="#_ftnref1" name="_ftn1"></a><a href="#_ftnref2" name="_ftn2"></a></p>
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					<title>We can&#8217;t be Friends any more</title>
					<link>https://stage.unherd.com/2021/05/we-cant-be-friends-any-more/?edition=us</link>
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						<![CDATA[Mary Harrington]]>
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							<![CDATA[<p><strong>Mary Harrington</strong> is a contributing editor at <em>UnHerd</em>.</p>
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						<unherd:twitter_handle>moveincircles</unherd:twitter_handle>
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						<![CDATA[ is a contributing editor at <em>UnHerd</em>.]]>
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										<pubDate>Fri, 28 May 2021 00:00:00 +0000</pubDate>
					<updated>Thu, 03 Jun 2021 16:19:21 +0000</updated>
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		<category><![CDATA[Alan Partridge]]></category>
		<category><![CDATA[Don't miss]]></category>
		<category><![CDATA[Friends]]></category>
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								<![CDATA[The sitcom sold an empty promise of total connection and freedom]]>
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								<![CDATA[<p>Neo fights his way free of the membrane. He sits bolt upright, slime sluicing from his bald skull, and stares in horror. Facing him is an endless vista of identical pods, each containing a dreaming human, plugged by metal tubes into a simulation while their bodies are tapped for energy as living batteries.</p>
<p>A machine disconnects him from the tubes. A hatch opens, and Neo is flushed, screaming, into the start of his new life.</p>
<p><em>The Matrix</em> came out in 1999. Its cultural impact is so profound it coined a whole political vocabulary: the ‘pill’, a revelation that destroys your worldview but awakens you to a new truth.</p>
<p>Offered a choice between a ‘blue pill’ that will deliver blissful ignorance in a comforting lie, or a ‘red pill’ that will awaken him to grim reality, Neo takes the red one. <a href="https://www.youtube.com/watch?v=HwhB5uCaj3Y&amp;ab_channel=Recall" target="_blank" rel="noopener">He wakes up from the simulation, to the horror of his true existence</a> as living energy source for a world of machines.</p>
<p>What would have happened to Neo, had he taken the blue pill? I like to think he’d have spent the rest of his life in the world of the classic sitcom <em>Friends</em>, whose cast are reunited today for <a href="https://www.bbc.co.uk/news/entertainment-arts-57206349" target="_blank" rel="noopener">a much-trailed reunion</a>.</p>
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<p>First aired in 1994, <em>Friends</em> ran for a decade. It was wildly popular, with some episodes attracting 50 million or more viewers, and <a href="https://www.joe.co.uk/entertainment/netflix-friends-194366" target="_blank" rel="noopener">in 2019 was still the most watched show on <em>Netflix</em></a>. Even for my Home Counties teenage years, thousands of miles from the sitcom’s Manhattan setting, its quirky storylines became short-hand for a whole worldview.</p>
<p>We knew it wasn’t real. The apartments were too big, and no one could possibly have that much time to sit around drinking coffee. But we talked about what we’d do ‘if we lived in <em>Friends</em> world’. It was a shared imaginary, a picture of how we’d love life to be.</p>
<p>In <em>Friends</em> world, we might be free of all obligations except the ones we’d chosen. Where parents were domineering (especially Ross and Monica’s mum), social life, was opt-in. People drifted in and out of the Central Perk café, and events were driven by happenstance and whim.</p>
<p>And yet the bonds of this elective ‘family’ were unshakeable. Neurotic men like Ross were not exhausting fun-sponges but lovably vulnerable. Naïvete in the style of Joey or Phoebe made you not abused and exploited but charming. On-off relationships like Ross and Rachel’s were not destroyed but cemented by having a baby. You could be mean, capricious or spiteful, and it was a foible your friends loved and forgave, not something that got you ostracised.</p>
<p>In a nutshell, <em>Friends</em> world was a soft-focus picture of the adult life the baby boomers hoped they’d created for their offspring: maximally connected, but also maximally free.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/05/GettyImages-650804584-e1620835155956-1-1.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">More from this author</span></a><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>In defence of the Woke Left</h5></a><p class="author"><a href="https://stage.unherd.com/2021/05/in-defence-of-the-woke-left/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Mary Harrington</a></p></div></a></div>
<p>Around the time Ross and Rachel were getting amusingly married in Vegas while drunk, and <em>The Matrix </em>was featuring heavily in stoned conversations about the nature of reality, I was at university reading Walter J Ong. This Jesuit literary theorist argued in a seminal 1982 book, <em>Orality and Literacy</em>, that writing and reading are not simply a technology but radically consciousness-altering.</p>
<p>Literacy, Ong suggested, profoundly changes a culture. In societies that don’t use writing to store knowledge, ancestral memory is retained and relayed using song, spoken storytelling, pictures and artefacts. And this in turn, Ong pointed out, shapes the things that <em>can </em>be remembered.</p>
<p>“Try to imagine,” he suggests, “a culture where no one has ever ‘looked up’ anything.” Even the idea of objectivity, Ong argues, is inseparable from the act of writing things down so they stay unchanged over time.</p>
<p>Boomers <a href="https://ew.com/article/2014/04/16/marta-kauffman-david-crane-friends-finale/" target="_blank" rel="noopener">David Crane and Marta Kauffman</a> created ten series’ worth of maximal connection plus maximal freedom in <em>Friends</em>. But as they did so, new digital media were turning the &#8220;open&#8221; values that suffused the show — its open friendships and ambiguous love-affairs, its whimsical open-mindedness, sometimes neurotic open-heartedness — into something new. That transformation has been as profound, and perhaps as irreversible, as the shift Ong described between oral and literate cultures.</p>
<p>Because making the jump from a print-and-TV culture to our networked, interactive, digital one doesn’t just give us more ways of reading the same stuff. It changes if, how and what we read, and even how we think about reality itself.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/01/GettyImages-80146734-e1610644882467.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>It&#039;s time to stop blaming boomers</h5></a><p class="author"><a href="https://stage.unherd.com/2021/01/its-time-to-stop-blaming-boomers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Ben Sixsmith</a></p></div></a></div>
<p>To illustrate, consider Alan Partridge, another cultural icon of 1990s Britain – and also the subject of a relatively recent <a href="https://www.bbc.co.uk/iplayer/episode/m0002v3b/this-time-with-alan-partridge-series-1-episode-1" target="_blank" rel="noopener">nostalgia reboot</a>. Partridge was funny in 1997 because he was stuck in a timewarp. With his brown slacks and leatherette driving gloves, he was a petit-bourgeois Eighties hold-out desperately trying to stay afloat in a world he found increasingly incomprehensible.</p>
<p>Today, the digital networking of culture has also homogenised us. The kind of backwater where people can exist in a timewarp, Partridge-like, is increasingly difficult to find. And when you do stumble upon one, chances are <a href="https://twitter.com/jacobmparis/status/1393769867761754112?s=21" target="_blank" rel="noopener">someone with a MacBook is already there</a>, Instagramming the colourful locals and tweeting about his &#8220;digital nomad&#8221; lifestyle.</p>
<p>So as a 21<sup>st</sup>-century TV host, Alan Partridge falls flat. It’s simply not plausible that someone could be as adrift from prevailing cultural currents as he is, and still have a job in TV. So instead of being deliciously cringe, what you get is a mean-spirited media-world in-joke about how embarrassed everyone would be if one of <em>those people </em>who’d never stand a chance in the industry actually became a TV presenter.</p>
<p>And with the homogenisation that has de-Partridged even our backwaters has come a sea-change in our ways of interacting, thinking, even understanding what reality is. <em>Friends </em>aired its last episode four months after the launch of another type of &#8220;friends&#8221;: the virtual, networked kind mapped by Facebook.</p>
<p>The shift from &#8220;Friends world&#8221; to &#8220;Facebook friends world&#8221; started out as a way of mapping aspects of our social worlds that were already there. To begin with, we added &#8220;friends&#8221; we actually knew. But over time, it came increasingly to stand in for those social worlds, as we’ve increasingly swapped real-life meetups for messenger groups. Now, accelerated still further by lockdowns, much of social life has withdrawn from IRL altogether for <a href="https://www.youtube.com/watch?v=pWyOrbpGCpE&amp;ab_channel=LubalinLubalinOfficialArtistChannel" target="_blank" rel="noopener">an online-only</a> mulch of infighting and memes.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/04/GettyImages-1202999173-e1617273690575.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Twilight of the centrist dads</h5></a><p class="author"><a href="https://stage.unherd.com/2021/04/twilight-of-the-centrist-dads/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Will Lloyd</a></p></div></a></div>
<p>This in turn has taken the boomers’ &#8220;open&#8221; values in strange new directions. Whereas I spent my pre-internet teens poking around in arcane subcultures, today everything is &#8220;open&#8221; – or at least, it’s online in the public domain. You’d think that would make it easier to find like-minded souls, which is true — but those friendships are opt-in, like in <em>Friends </em>world, which means they’re also opt-out again.</p>
<p>Against that backdrop, it’s nigh-on impossible to create the kind of boredom and insularity that forges teenage subcultures. Instead, less-than-model-perfect girls like I was (which is to say, nearly all girls) spend their time ‘perfecting’ selfies with <a href="https://graziadaily.co.uk/life/in-the-news/photoshop-instagram-facetune/" target="_blank" rel="noopener">Facetune</a> for public consumption. In the process, many grow <a href="https://londonnewstime.com/selfies-surgeries-and-self-loathing-inside-the-facetune-epidemic/260350/" target="_blank" rel="noopener">terrified of meeting people in the flesh</a> and revealing their less-than-perfect real selves.</p>
<p>And this has ridden on the coat-tails of a more general withering of ‘IRL’ social life. We don’t hang out in cafes any more in the expectation of bumping into friends. It’s been rude to <a href="https://www.nytimes.com/2011/03/20/fashion/20Cultural.html" target="_blank" rel="noopener">phone someone out of the blue since 2011.</a> Often, we don’t make IRL friends at all: in a 2019 poll, <a href="https://www.vox.com/science-and-health/2019/8/1/20750047/millennials-poll-loneliness" target="_blank" rel="noopener">22% of millennials reported having no friends</a>.</p>
<p>None of this is to lament the passing of the Nineties, a decade I loathed. For me personally, life is much nicer now. Nor was I even much for <em>Friends</em> in the Nineties. It felt too twee and feelgood for a sullen adolescent as I was, with Tipp-Ex slogans on my Doc Martens and a predilection for Nietzsche and pirate radio. I scorned its upbeat and gregarious vision, preferring the world sketched out in the subscription of <em>Green Anarchist</em> I devoured (wholly without irony) in my parents’ leafy commuter-belt home.</p>
<p>I longed to grow dreadlocks and run away from home in a <a href="https://www.bbc.co.uk/news/newsbeat-49970717" target="_blank" rel="noopener">caravan of crusties</a>, or live in a tree to <a href="https://www.theguardian.com/artanddesign/gallery/2016/jan/23/the-newbury-bypass-protest-of-1996-in-pictures" target="_blank" rel="noopener">protest the Newbury bypass</a>. I didn’t. But Spiral Tribe, whose open-air raves triggered <a href="https://en.wikipedia.org/wiki/Criminal_Justice_and_Public_Order_Act_1994" target="_blank" rel="noopener">legislation to ban unlicensed dance parties</a> the year <em>Friends</em> launched, were close to the truth when they sang: &#8220;<a href="https://www.youtube.com/watch?v=c9FG-WrT8co&amp;ab_channel=ElGatoMarino" target="_blank" rel="noopener">You might stop the party but you can’t stop the future&#8221;</a>.</p>
<p><em>Friends</em> was the party; it was the blue pill. And it did stop. But the future didn’t. There was a time we all believed, with Tony Blair, that <a href="https://www.youtube.com/watch?v=gi5j7jjhm4M&amp;ab_channel=GreatBritishPolitics" target="_blank" rel="noopener">‘Things Can Only Get Better’</a> and that being more open — with our friendships, our emotions, our everything — was the royal road there. But it turned out that the flimsy, pastiche-laden, ironic Nineties of Tory sleaze, illegal raves, Britpop, football, and Princess Di really was as good as the End of History was ever going to get.</p>
<p>Now we’re through the looking glass. In this new post-literate world, along with the <a href="https://melmagazine.com/en-us/story/red-pilled-radicalized-students-teachers" target="_blank" rel="noopener">red pill</a> you can have a <a href="https://www.adl.org/blog/the-extremist-medicine-cabinet-a-guide-to-online-pills" target="_blank" rel="noopener">black one, a white one, a pink, purple</a> or even <a href="https://twitter.com/gnaeus_pompey_/status/1363572855246643201?s=21" target="_blank" rel="noopener">chaste pill</a>. The only pill you can’t have is the blue one: the comfort blanket of <em>Friends </em>world, where &#8220;openness&#8221; never made life worse, the party never stopped, and the future never arrived.</p>
<p>That one is no longer available, except in obsolete formats that don’t work on modern screens.</p>
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					<title>How to survive in an over-complicated world</title>
					<link>https://stage.unherd.com/2020/03/how-to-survive-in-an-over-complicated-world/?edition=us</link>
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					<dc:creator>
						<![CDATA[Ben Sixsmith]]>
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							<![CDATA[2020 isn't off to a great start Photo: NOEL CELIS/AFP via Getty Images]]>
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						<unherd:twitter_bio>
							<![CDATA[<p><strong>Ben Sixsmith</strong> is an English writer living in Poland. He has written for <em>Quillette</em>, <em>Areo</em>, <em>The Catholic Herald</em>, T<em>he American Conservative</em> and <em>Arc Digital</em> on a variety of topics including literature and politics.</p>
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						<unherd:twitter_handle>bdsixsmith</unherd:twitter_handle>
															<unherd:author_bio>
						<![CDATA[ is an English writer living in Poland. He has written for <em>Quillette</em>, <em>Areo</em>, <em>The Catholic Herald</em>, T<em>he American Conservative</em> and <em>Arc Digital</em> on a variety of topics including literature and politics.]]>
					</unherd:author_bio>
										<pubDate>Thu, 12 Mar 2020 00:01:56 +0000</pubDate>
					<updated>Thu, 12 Mar 2020 11:44:09 +0000</updated>
							<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bill Clinton]]></category>
		<category><![CDATA[Coronavirus]]></category>
		<category><![CDATA[COVID-19]]></category>
		<category><![CDATA[Francis Fukayama]]></category>
		<category><![CDATA[Friends]]></category>
		<category><![CDATA[The Ingenuity Gap]]></category>
		<category><![CDATA[Tony Blair]]></category>
					<guid isPermaLink="false">https://old.unherd.com/?p=31263</guid>
																												<description>
								<![CDATA[Are we ingenious enough to solve the problems that will arise in our complex society?]]>
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								<![CDATA[<p>In general, the nineties were an optimistic decade. People could read Francis Fukayama&#8217;s <em>The Last Man and the End of History </em>and nod along, or watch <em>Friends </em>and Richard Curtis films without vomiting. Bill Clinton&#8217;s smug face was plastered across American TV screens and Tony Blair was beginning his rise to power.</p>
<p>Throughout the decade, however, the Canadian academic Thomas Homer-Dixon was working on what would become his great work <em><a href="https://www.amazon.co.uk/Ingenuity-Gap-Environmental-Increasingly-Unpredictable/dp/037571328X" target="_blank" rel="noopener noreferrer">The Ingenuity Gap</a>. </em>Published in 2000, the book warned that the human ingenuity which has allowed for complex mass societies and technological progress may at some point not be matched by the human ingenuity required to avert the crises that this change could conjure up.</p>
<p>I would like to call this book “curiously neglected” but to be honest I can understand why it slipped into obscurity. It is overlong, and a little rambling, and marred by the presence of some lumpy liberal shibboleths. Nonetheless, Homer-Dixon was formidably prescient.</p>
<p>At one point he noted that “violent insurgencies and terrorist groups are becoming more high-tech, transnational and powerful relative to the states they oppose,” meaning “rich countries will see more homegrown terrorism” and conflicts in third world nations will “become&#8230; generators of waves of outward migration, and havens for transnational terrorist and criminal networks.” One year later, planes smashed into the Twin Towers, and a decade aftewards Abu Bakr al-Baghdadi was announced as the leader of the Islamic State of Iraq.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2020/01/where-are-britains-conservative-philosophers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2020/01/where-are-britains-conservative-philosophers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2020/01/GettyImages-107580860.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2020/01/where-are-britains-conservative-philosophers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">More from this author</span></a><a href="https://stage.unherd.com/2020/01/where-are-britains-conservative-philosophers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Where are Britain&#039;s conservative philosophers?</h5></a><p class="author"><a href="https://stage.unherd.com/2020/01/where-are-britains-conservative-philosophers/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Ben Sixsmith</a></p></div></a></div>
<p>Coronavirus would have provided an interesting case study for Homer-Dixon&#8217;s book. In <em>The Ingenuity Gap</em>, he used the example of the<a href="https://en.wikipedia.org/wiki/United_Airlines_Flight_232" target="_blank" rel="noopener noreferrer"> United Airlines Flight 232 air disaster</a> to illustrate how crises can develop in complex systems.</p>
<p style="padding-left: 40px;">&#8220;When the plane&#8217;s tail engine disintegrated, the flight crew immediately faced a staggeringly complex task,&#8221; he wrote: &#8220;Multiple, simultaneous, and interdependent emergencies converged in the cockpit. Some were recognized and understood, some were misunderstood, and some didn&#8217;t even cross the crew&#8217;s threshold of consciousness. As the crew members tried to make sense of their instruments and the data they received via their eyes and ears, problems cascaded into other problems with almost overwhelming speed.&#8221;</p>
<p>When COVID-19 emerged in Wuhan, multiple interdependent emergencies exacerbated the crisis. Chinese authoritarian paranoia obscured the magnitude of the threat; neoliberal openness helped to spread it around the world; Trumpian electioneering produced a lack of American seriousness.</p>
<p>Meanwhile, the virus appears to have continued to mutate, with Chinese scientists now <a href="https://fortune.com/2020/03/04/coronavirus-mutating-second-strain-covid-19-wuhan-china/">suggesting</a> that it has developed into two strains, one significantly more aggressive than the other (although others have disputed this). While one could justifiably observe that diseases have ravaged mankind for millennia — and once with a slow, grim inevitability — it is still concerning how ill-prepared we are for such outbreaks.</p>
<p>There are two ways of facing an ingenuity gap: maximising ingenuity and minimising risk. Of course, an optimist could point to all the times that human ingenuity has averted crises. As the professionally cheerful Steven Pinker has <a href="https://www.theglobeandmail.com/opinion/the-dangers-of-worrying-about-doomsday/article38062215/">written</a>:</p>
<p style="padding-left: 40px;">&#8220;As long as we are entertaining hypothetical disasters far in the future, we must also ponder hypothetical advances that would allow us to survive them, such as growing food under lights powered with nuclear fusion, or synthesizing it in industrial plants such as biofuel.&#8221;</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2020/03/stop-looking-for-coronavirus-super-spreaders/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2020/03/stop-looking-for-coronavirus-super-spreaders/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2020/03/GettyImages-1197723421.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2020/03/stop-looking-for-coronavirus-super-spreaders/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2020/03/stop-looking-for-coronavirus-super-spreaders/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Stop looking for coronavirus &#039;super-spreaders&#039;</h5></a><p class="author"><a href="https://stage.unherd.com/2020/03/stop-looking-for-coronavirus-super-spreaders/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Tom Chivers</a></p></div></a></div>
<p>This is true, but it also reminds me of what the Irish Republican Army said to Margaret Thatcher in the aftermath of the Brighton Bombing, which the British Prime Minister thankfully survived. &#8220;Today we were unlucky,&#8221; the IRA reminder her, &#8220;but remember, we only have to be lucky once. You have to be lucky always.” My point is that human ingenuity can, and will, spare us from calamity. But it has to do it again, and again, and again, whereas it would only take one crisis to spell our doom. As Peter Franklin wisely wrote for <em>UnHerd </em>last <a href="https://stage.unherd.com/2020/02/why-we-should-overreact-to-coronavirus/">month</a>:</p>
<p style="padding-left: 40px;">&#8220;It doesn’t matter that, on average, epidemics (or even pandemics) aren’t that bad; it only takes one extinction level event and it’s game over. For this reason and others, [Nassim Nicholas] <a href="https://www.academia.edu/41743064/Systemic_Risk_of_Pandemic_via_Novel_Pathogens_-_Coronavirus_A_Note">Taleb, with his colleagues Joe Norman and Yaneer Bar-Yam</a>, argue that we must transform our thinking. When it comes to a novel pathogen like coronavirus, over-reaction is the only rational response.&#8221;</p>
<p>As Franklin also observes, though, dealing with a crisis might not be as important as transforming a world in which people are “creating the conditions in which new diseases frequently emerge”. Minimising risk to keep our ingenuity gaps small can involve difficult trade-offs. I think research into artificial intelligence, for example, carries the intolerable risk of creating a monster with capacities that dwarf our own, but I realise that its blessings, such as the <a href="https://www.theguardian.com/society/2020/feb/20/antibiotic-that-kills-drug-resistant-bacteria-discovered-through-ai">recent discovery</a> of new antibiotics thanks to machine learning, make this a difficult question.</p>
<p>But if mankind has an ingenuity gap, we also have one between our creativity and our common sense. We all know heavyweight boxers have a tendency to make hundreds of millions of dollars and then blow the lot. Their incredible talent for training and fighting is not matched by long-term financial sense. Similarly, modern man has had the genius to invent antibiotics and the stupidity to make them far less effective thanks to their large-scale <a href="https://www.theguardian.com/environment/2018/sep/19/crucial-antibiotics-still-used-on-us-farms-despite-public-health-fears">use</a> in fattening livestock to produce cheap animal products, or, farcically, their common <a href="https://www.ncbi.nlm.nih.gov/m/pubmed/12137610/">use</a> as a treatment for the common cold.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2020/03/its-time-liberals-embraced-economic-nationalism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2020/03/its-time-liberals-embraced-economic-nationalism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2020/03/GettyImages-1210546915-e1583495750771.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2020/03/its-time-liberals-embraced-economic-nationalism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2020/03/its-time-liberals-embraced-economic-nationalism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Farewell free trade, and good riddance</h5></a><p class="author"><a href="https://stage.unherd.com/2020/03/its-time-liberals-embraced-economic-nationalism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> David Goodhart</a></p></div></a></div>
<p>Similarly, the Chinese government has developed an extraordinary authoritarian apparatus — which appears to have achieved astonishing feats of containment since COVID-19 began to spread — but for years did <a href="https://www.theguardian.com/environment/2020/feb/25/coronavirus-closures-reveal-vast-scale-of-chinas-secretive-wildlife-farm-industry">almost nothing</a> about pathogen-rich wildlife farms and wet markets because they posed a threat to public health rather than the stability of the regime.</p>
<p>Curbing these practices would have involved no greater suffering than some kinds of rare meat being unavailable and other kinds of meat being more expensive. I appreciate that this might sound vexing to some but as the alternative is significantly greater pandemic risk it seems like a small burden to bear. We cannot expect our ingenuity to always pay off debts that our irresponsibility has incurred.</p>
<p>Of course, it could be said of Thomas Homer-Dixon’s book that major outbreaks, and plane crashes, have become significantly rarer. For all of our errors, there is truth to that. Still, one difference between our societies and aircraft is that the latter have all kinds of fail-safe mechanisms. There are, <a href="https://www.quora.com/What-are-some-fail-safe-measures-in-a-flight-that-are-not-known-to-passengers">for example</a>, system redundancies, which means that planes can function without pieces of equipment, as well as frequent procedural checks. COVID-19 has exposed the fact that our <em>societal </em>fail-safe mechanisms are exceedingly outdated.</p>
<p>Unlike Singapore, Western societies were not prepared for strict border checks. Unlike South Korea, we were not prepared for large-scale testing. Unlike China, we were not prepared for drastic containment. <em>No one </em>was prepared for the necessary closure of some supply lines and travel routes. While disasters have become more rare, we have neglected our ability to withstand them once they suddenly occur.</p>
<p>But as well as minimising risk in order to avert catastrophes, we can maximise experience. In one <a href="https://www.google.com/url?sa=t&amp;source=web&amp;rct=j&amp;url=https://journals.library.brocku.ca/brocked/index.php/home/article/view/24&amp;ved=2ahUKEwik3avzvoPoAhWp1aYKHU0yD1IQFjACegQIBBAB&amp;usg=AOvVaw0NVdEDOm6LSGLQgvl-e65q">paper</a>, Thomas Homer-Dixon returned to the example of United Airlines Flight 232, and specifically its captain, Alfred Haines, whose composure and skill helped to ensure that many lives were saved. Haines suggested that he had landed the plane, against all the odds, thanks to luck, but Homer-Dixon did not believe him. He said that it was Haines&#8217; intimate familiarity with the machine that gave him the experiential knowledge he required.</p>
<p>Experiential knowledge, Homer-Dixon argued, is what we need, and &#8220;to cultivate wisdom in our societies, the wisdom that comes from working with complex systems for long periods of time so that you can recognize their patterns of behaviour, so that you have an intuition for what they’re going to do and how they’re going to respond.&#8221;</p>
<p>We do not know how destructive COVID-19 will be, but I hope we are learning from it: learning about how such pathogens develop, and how they are spread, and how they are treated, and how politics and economics affect their containment and are affected by them. If there is another outbreak it could be even more disastrous, but experience might help us to respond effectively.</p>
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