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		<title>Great Gatsby - UnHerd</title>
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					<title>The death of the idle rich</title>
					<link>https://stage.unherd.com/2021/02/the-rich-are-not-like-us/?edition=us</link>
											<comments>https://stage.unherd.com/2021/02/the-rich-are-not-like-us/?edition=us#comments</comments>
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					<dc:creator>
						<![CDATA[Peter Franklin]]>
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							<![CDATA[The Great Gatsby]]>
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							<![CDATA[<p><strong>Peter Franklin</strong> is Associate Editor of <em>UnHerd</em>. He was previously a policy advisor and speechwriter on environmental and social issues.</p>
]]>
						</unherd:twitter_bio>
						<unherd:twitter_handle>peterfranklin_</unherd:twitter_handle>
															<unherd:author_bio>
						<![CDATA[ is Associate Editor of <em>UnHerd</em>. He was previously a policy advisor and speechwriter on environmental and social issues.]]>
					</unherd:author_bio>
										<pubDate>Wed, 10 Feb 2021 00:05:38 +0000</pubDate>
					<updated>Wed, 10 Feb 2021 12:00:00 +0000</updated>
							<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Class]]></category>
		<category><![CDATA[Great Gatsby]]></category>
		<category><![CDATA[super-rich]]></category>
					<guid isPermaLink="false">https://old.unherd.com/?p=56295</guid>
																												<description>
								<![CDATA[Today's wealthy are defined by the amount they work]]>
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								<![CDATA[<p>Benjamin Disraeli famously <a href="https://www.goodreads.com/quotes/7175553-two-nations-between-whom-there-is-no-intercourse-and-no" target="_blank" rel="noopener noreferrer">described</a> the rich and the poor as “two nations; between whom there is no intercourse and no sympathy”. Indeed, the future prime minister thought them so “ignorant of each other&#8217;s habits, thoughts, and feelings” that they might as well be “inhabitants of different planets”.</p>
<p>But distance isn’t the only cause of class conflict — sometimes proximity is the problem. Adjacent classes can be all too familiar with each other’s habits, breeding not just contempt but also resentment. As we read this month, even reasonably well-off Londoners, living in £800,000 flats, come to see being denied access to a sky pool <a href="https://www.theguardian.com/artanddesign/2021/feb/02/penthouses-poor-doors-nine-elms-battersea-london-luxury-housing-development">as a form of &#8220;apartheid&#8221;</a> — which might seem somewhat hyperbolic to people who live in parts of the country where £800,000 is a lot (or indeed to people who lived under apartheid).</p>
<p>And much of the class tension throughout history has been not between rich and poor, but between class neighbours, those on the very next rung of the hierarchy. For instance, there has always been tension between the working class who actually work and their non-working neighbours. Then there’s the often vicious war of words between the intelligentsia and the petty bourgeoisie — divergent tendencies within the middle class but with very different worldviews. The former may control &#8220;the arts&#8221;, but the latter have the <em>Daily Mail.</em></p>
<p>Finally, at the top of the pile, there’s the clash between &#8220;old money&#8221; and &#8220;new money&#8221;, which has long been a staple of English literature. The rise and fall of fortunes was an obsession of 19th century authors, but the definitive showdown comes in a 20th century novel, <em><a href="https://www.bbc.co.uk/programmes/m000r4tq" target="_blank" rel="noopener noreferrer">The Great Gatsby</a> </em>by F Scott Fitzgerald. Newly out of copyright, the great American novel of the 1920s East Coast elite has become the most popular book about class in our own age, and yet it is telling just how alien its ruling elite are compared to ours.</p>
<p>Published in 1925, Gatsby was not at first a roaring success. Indeed, it didn’t acquire its classic status until after Fitzgerald’s premature death in 1940. In our own time, however, it exerts a grip on the popular imagination. In particular, it has formed our double image of who we think the rich are: the snobby, aristocratic elites versus flashy, free-spending social climbers.</p>
<p>The novel’s main setting is Long Island, New York — where the two classes live side-by-side — or very nearly. The <i>nouveaux riches</i> live in the village of &#8220;West Egg&#8221; — which is across the bay from &#8220;East Egg&#8221;, the exclusive abode of the establishment. Of course, in a young country like the US old money is never that old, and compared to Europe, the whole of America is West Egg. Nevertheless, it takes only two generations to give old money its defining feature: which is that it is passed down from one generation to the next.</p>
<p>Inheriting wealth means not having to work for it — and that is, or rather was, the ultimate signifier of class. To be unmarked by the sun — and the labour that others perform from dawn to dusk — is what made the rich look rich. In old portraits, the wealthy and powerful are pale and soft, and were careful to present themselves as such. No tanning or toning for them.</p>
<p>New money, by contrast, is earned not inherited — and earning involves working, which is what peasants do.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2021/02/europe-shows-its-true-colours/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2021/02/europe-shows-its-true-colours/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2021/01/GettyImages-1298917698.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2021/02/europe-shows-its-true-colours/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">More from this author</span></a><a href="https://stage.unherd.com/2021/02/europe-shows-its-true-colours/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Europe shows its true colours</h5></a><p class="author"><a href="https://stage.unherd.com/2021/02/europe-shows-its-true-colours/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Peter Franklin</a></p></div></a></div>
<p>Therefore when Jay Gatsby arrives on Long Island, it is not to work, but to play. In throwing the most lavish parties, in serving the finest wines, he isn’t just displaying his wealth, he is emulating the establishment by entering into what was once exclusive to them: a life of leisure.</p>
<p>Our conception of the rich as idle is deep-seated. Karl Marx divided the world between capital and labour — the owners and the earners — and he was neither the first nor the last to do so. In recent decades, this view of capitalism has made a comeback, alongside growing inequality. In his 2014 bestseller, <em><a href="https://en.wikipedia.org/wiki/Capital_in_the_Twenty-First_Century" target="_blank" rel="noopener noreferrer">Capital in the 21st Century</a></em>, Thomas Piketty argued that returns to capital, if left unchecked, will outstrip earned incomes and thus swallow up an ever larger share of the economy. As a result, those without wealth will find themselves at ever greater disadvantage.</p>
<p>It’s certainly true that younger people today are less likely to own their homes than their parents’ generation were at the same age. Furthermore, their employment opportunities are more concentrated in fewer, pricier locations. Thus, every month, they lose what’s left of their salaries (after tax and loan repayments) to their landlords.</p>
<p>To rub it in, the media — and social media — are saturated with images of rich and famous showing off their luxurious lifestyles. Is it any wonder then that the world of <i>The Great Gatsby</i> seems as relevant to us today as it ever was?</p>
<p>That’s especially true given that contemporary inequality has an inherited component. A comparison of different countries shows a correlation between income inequality and intergenerational social immobility — i.e. the more unequal a society, the lower its social mobility. It’s a relationship that economists call the &#8220;<a href="https://obamawhitehouse.archives.gov/blog/2013/06/11/what-great-gatsby-curve" target="_blank" rel="noopener noreferrer">Great Gatsby Curve&#8221;</a>.</p>
<p>But do we really live in the world that Fitzgerald so vividly portrayed? Other economists, while deeply concerned about rising inequality, challenge the idea that the capitalist system can be neatly divided between owners and earners. Foremost among them is <a href="https://www.foreignaffairs.com/articles/americas/2021-01-08/what-happened-social-mobility-america?utm_medium=email_notifications&amp;utm_source=reg_confirmation&amp;utm_campaign=reg_guestpass" target="_blank" rel="noopener noreferrer">Branko Milanovic</a>. He shows that Americans in the richest 10% of the population for wealth are increasingly likely to be those in richest 10% for wages too. Since 1980, the proportion of top decile of wage earners who are also in the top decile for capital income has roughly doubled from nearly 15% to almost 30%. Milanovic calls this phenomenon <i>homoploutia</i>, from the Greek words for &#8220;same&#8221; and &#8220;wealth&#8221;.</p>
<p>Homoploutia appears to go hand-in-hand with another long-term trend, which is the tendency of the rich to <a href="https://www.economist.com/finance-and-economics/2014/04/22/nice-work-if-you-can-get-out" target="_blank" rel="noopener noreferrer">work longer hours</a> than they used to — longer hours, on average, than the rest of the population. Therefore the idea of the idle rich is increasingly out of date.</p>
<p>We can see this reflected in high-status lifestyle choices — to the extent that leisure is acknowledged at all it is within a &#8220;work hard, play hard&#8221; ethos. Even if your job doesn’t involve physical exertion and actual sweat, you can make up for it in the gym. You <em>must</em> make up for it, in fact, to avoid a low-status belly. Meanwhile gluttony is just as frowned upon as sloth. By all means show off what you eat, but unlike the groaning boards of yore, it had better be lean, green and healthy — not fat, brown and greasy.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2020/12/why-wont-liberals-defend-liberalism-2/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2020/12/why-wont-liberals-defend-liberalism-2/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2020/06/GettyImages-623392352.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2020/12/why-wont-liberals-defend-liberalism-2/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">More from this author</span></a><a href="https://stage.unherd.com/2020/12/why-wont-liberals-defend-liberalism-2/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Liberals rarely defend liberalism</h5></a><p class="author"><a href="https://stage.unherd.com/2020/12/why-wont-liberals-defend-liberalism-2/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Peter Franklin</a></p></div></a></div>
<p>Having a big house does retain its prestige — some things will never go out of style — but we see dramatic changes in home fashions too. In his diaries, Alan Clark once referred to Michael Heseltine as someone “who bought all his own furniture” — an old money insult directed at a self-made man (although Clark&#8217;s inheritance had only come from the thread industry in 19th-century Lanarkshire). The irony is that, today, those who do inherit antiques no longer want them. This can be seen in the <a href="https://www.nytimes.com/2018/03/03/style/how-low-will-market-for-antiques-actually-go.html" target="_blank" rel="noopener noreferrer">long-term decline</a> in the price for so called ‘brown furniture’ — rejected by the cultural elites in favour of the modern and minimalist.</p>
<p>The stately homes of the past are now owned by the National Trust and visited by pensioners, while the high status homes of the present look like open plan offices. That’s not just a preference for space and light — it’s a reflection of the centrality of work in the lives of today’s rich.</p>
<p>So does that mean that the inequality of the 2020s is less harmful than the inequality of the 1920s?</p>
<p>Writing for <a href="https://capx.co/the-myth-of-the-idle-rich/" target="_blank" rel="noopener noreferrer"><i>CapX</i></a>, economist Ben Ramanauskas argues that the incomes of the working wealthy are primarily derived “not from physical or financial capital but rather from human capital” i.e. “they earn their wealth by using their skills adding value to their firms.”</p>
<p>That sounds good, doesn’t it? Much more equitable than old-style aristocrats counting the profits from land their ancestors probably stole anyway. Except that human capital can be <a href="https://www.brookings.edu/book/dream-hoarders/" target="_blank" rel="noopener noreferrer">hoarded</a> as easily as physical or financial capital. The &#8220;old money&#8221; class did it through snobbery and restricted admission to elite institutions; today’s ruling class is more subtle in its tactics, preserving an illusion of meritocracy, but still gating-off access to opportunity through rocketing tuition fees, unpaid internships and sky high rents. New social codes, like the ability to navigate the minefields of wokeness, constitute a further barrier to outsiders.</p>
<p>It’s become fashionable to argue that we should shift the burden of taxation from income to wealth, and you can find advocates for it on the Right as well as the Left. The logic is that wealth is idle while (earned) income is the reward for effort. Therefore, by taxing the former, we can produce a more equal society without compromising incentives for hard work.</p>
<p>It’s a nice theory and there’s much to be said for it — especially the taxation of rising land values. However, its incentive framework rather depends on the wealth owners and income earners being different groups of people. In a state of growing homoploutia that is increasingly not the case. Furthermore, categories like ‘income’ and ‘wealth’ are not quite as distinct as they’re cracked up to be. If you can afford the right lawyers and accountants, they are headings that can be juggled with to produce the most tax efficient outcomes.</p>
<p>Wealth without income is fragile. It is like a dead tree: it may be taller and thicker than its neighbours, but without fresh life things won’t stay that way. Storms rip away branches, with no new growth to compensate for the loss. Parasites feed upon the heartwood, with nothing to resist them. Before long, the whole tree comes crashing down, never to rise again.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2020/06/why-the-rich-are-revolting/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2020/06/why-the-rich-are-revolting/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2020/06/GettyImages-1184543313.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2020/06/why-the-rich-are-revolting/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2020/06/why-the-rich-are-revolting/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Why the rich are revolting</h5></a><p class="author"><a href="https://stage.unherd.com/2020/06/why-the-rich-are-revolting/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Ed West</a></p></div></a></div>
<p>Traditional family fortunes rarely persist. Sooner or later, old money sells out to new money or disappears altogether. And thus, the argument goes, we might as well let the taxman do the job before some feckless inheritor does. But in a modern economy, wealth does not just sit around waiting to be harvested like so much dead wood. It is under increasingly active management — just as the rich have become more active themselves. For cash-strapped governments, the idle rich are a disappearing resource.</p>
<p>The idea of taxing owners more, and earners less, promises a lot more than it can deliver. Instead of placing so much weight on this shaky distinction, policy makers would do much better to consider what capital is used for.</p>
<p>Is it being used to invest in breakthrough technology or to finance share buybacks? Is it funding new enterprise or inflating property prices? Are the super rich incentivised to increase economic productivity and social usefulness, or merely to cement their own social position? If it&#8217;s the latter — and we might have a sneaking suspicion it is — then they may as well spend their time sitting around drinking vermouths for all the difference it makes.</p>
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					<title>Why does the literary world mistrust success?</title>
					<link>https://stage.unherd.com/2020/12/why-does-the-literary-world-mistrust-success/?edition=us</link>
											<comments>https://stage.unherd.com/2020/12/why-does-the-literary-world-mistrust-success/?edition=us#comments</comments>
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					<dc:creator>
						<![CDATA[John Self]]>
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							<![CDATA[The Great Gatsby]]>
						</unherd:image_caption>
						<unherd:twitter_bio>
							<![CDATA[<p><strong>John Self</strong> is a literary critic. He lives in Belfast.</p>
]]>
						</unherd:twitter_bio>
						<unherd:twitter_handle>john_self</unherd:twitter_handle>
															<unherd:author_bio>
						<![CDATA[ is a literary critic. He lives in Belfast.]]>
					</unherd:author_bio>
										<pubDate>Mon, 21 Dec 2020 00:00:07 +0000</pubDate>
					<updated>Mon, 21 Dec 2020 00:00:07 +0000</updated>
							<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[F. Scott Fitzgerald]]></category>
		<category><![CDATA[Great Gatsby]]></category>
		<category><![CDATA[Jazz Age]]></category>
		<category><![CDATA[Martin Amis]]></category>
		<category><![CDATA[Tender is the Night]]></category>
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								<![CDATA[F. Scott Fitzgerald died thinking he was a failure; that is part of his appeal]]>
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								<![CDATA[<p>“It is not enough to succeed. Others must fail.” You just have to look at how many writers have given us a variation on these words — Somerset Maugham, Iris Murdoch and Gore Vidal among others — to see how closely the literary world observes the exchange rate between failure and success.</p>
<p>In books, failure beats success: we all like a bit of schadenfreude, and it is frankly easier to write about loss and adversity than about life as a frictionless track. “Happiness writes with white ink on white pages,” according to the French playwright and essayist Henry de Montherlant, who at least gave his obituarists something to work with when he shot himself in the throat.</p>
<p>One writer of the 20th century captured both success and failure in a way that characterised not just his writing but his life and death. F. Scott Fitzgerald died 80 years ago today, suddenly, from a heart attack at the age of 44. To understand the man we need to remember the importance of aspiration in his life: it took him to Princeton University, to homes in Manhattan’s Upper West Side and Long Island, to hobnobbing on the Riviera with Picasso and Cole Porter, and into marriage to society beauty Zelda Sayre.</p>
<p>In the late 1930s, Fitzgerald earned $91,000 in 18 months – $1.6m today. Yet he died believing himself a failure (“My God I am a forgotten man,” he wrote to Zelda months before his death), and the newspapers agreed. He was, as the <em>Chicago Daily News</em> put it at the time, “almost as remote from contemporary interest as the authors of the blue-chip stock certificates of 1929”. As a hack in his final years, “he was still writing good copy, but no one was mistaking a story writer for the Herald of an Era”.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2019/05/why-bad-romances-cant-survive-metoo/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2019/05/why-bad-romances-cant-survive-metoo/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2019/05/GettyImages-3300437.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2019/05/why-bad-romances-cant-survive-metoo/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2019/05/why-bad-romances-cant-survive-metoo/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>Why bad romance can&#039;t survive #MeToo</h5></a><p class="author"><a href="https://stage.unherd.com/2019/05/why-bad-romances-cant-survive-metoo/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Tanya Gold</a></p></div></a></div>
<p>With his success as an early chronicler, therefore effective creator, of the Jazz Age – the Herald of an Era after all – Fitzgerald was able to buy his way into the lifestyle he had always longed for. It was an ambivalent adoration: he wrote that even with “the jingle of money in his pocket”, he “would always cherish an abiding distrust, an animosity, toward the leisure class”. Nonetheless, he worked “for money with which to share their mobility and the grace that some of them had brought into their lives”. The early success of his smash hit debut novel <em>This Side of Paradise</em> (1920) brought him to a world of “ineffable toploftiness and promise” and instilled in him the conviction, never quite eradicated, that “life is a romantic affair”. Yet within a couple of years he was an alcoholic, and his marriage punctuated with bust ups.</p>
<p>The balancing act of success and failure would follow throughout his life, and is given its finest artistic expression in his greatest and best-loved novel <em>The Great Gatsby</em>, published in 1925. <em>Gatsby</em> is a story of failure masquerading as success, about a man who invented his own past to win the love of a woman whose “voice is full of money”. The love is doomed, of course – romantically so – though that hasn’t stopped the modern appropriation of <em>Gatsby</em> as a sexy glamour theme for parties, by people who have forgotten or never knew that the story culminates in a car crash with a woman killed and her breast torn off, “swinging loose like a flap”.</p>
<p>By the 1930s, though, Fitzgerald was no longer a hot name — he had taken nine years to follow up <em>The Great Gatsby</em> with <em>Tender is the Night</em>, and the book had a mixed reception — and he descended into a period of alcoholic depression where he “cracked like an old plate”.</p>
<p>Fitzgerald took himself to Hollywood to earn his way out of debt. And for a time it worked: at his height he was earning $1,250 a week (almost $25,000 today), but by 1939 he was out of contract and fighting for scraps as a freelancer, and the royalties for his books were $13. To the writer Budd Schulberg, who worked on a script with him until they were both fired after two days of drinking, Fitzgerald had a “manuscript white” complexion, “the Ghost of the Great Novelist Past”.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2020/01/how-would-you-respond-to-the-rise-of-nazism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2020/01/how-would-you-respond-to-the-rise-of-nazism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2019/12/GettyImages-949805394.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2020/01/how-would-you-respond-to-the-rise-of-nazism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2020/01/how-would-you-respond-to-the-rise-of-nazism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>How would you respond to the rise of Nazism?</h5></a><p class="author"><a href="https://stage.unherd.com/2020/01/how-would-you-respond-to-the-rise-of-nazism/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Ian Birrell</a></p></div></a></div>
<p>Yet even here Fitzgerald was able to snatch success from the jaws of failure. At the weekends he wrote stories about a new character called Pat Hobby: a washed-up, alcoholic scriptwriter. And they are wonderful, easily his most purely pleasurable fictions, light and funny and sad despite being written in the last year of his life and under the drive, as ever, of the need for cash. He sold them to <em>Esquire</em>, his cable messages to his editor ever plaintive: “Again, the old ache of money. Again, will you wire me if you like it.” “I wish to God you could pay more money.”</p>
<p>The man who saw his life characterised by “some sort of epic grandeur” struggled to live up to his own vision, repeatedly turning success into failure and failure into success. Knocked by critics for his obsession with writing about aspiration and loss, he responded, “But, my God! It was my material, and it was all I had to deal with.” His greatest and final reversal was the slow turnaround in his posthumous reputation so that now, 80 years after his death and 95 after <em>Gatsby</em>, Fitzgerald finally enjoys the impregnable literary reputation that eluded him in life.</p>
<p>Yet part of Fitzgerald’s appeal lies in the very failures that caused him such suffering: do we view him as all the more heroic for battling through his dips and troughs, or are we really congratulating ourselves for his posthumous resurrection? There is a connection, I think, to the literary world’s scepticism toward success and a corresponding weakness for failure, partly a refraction of what Martin Amis called the “intellectual glamour to gloom” and partly from a constitutional suspicion of materialism and commerce, our most dominant cultural markers of success.</p>
<div class="ref-ar"><a href="https://stage.unherd.com/2020/01/america-has-always-been-a-circus/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><a href="https://stage.unherd.com/2020/01/america-has-always-been-a-circus/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><img decoding="async" src="https://stage.unherd.com/wp-content/uploads/2019/12/GettyImages-608217674.jpg?w=300" /></a><div class="content"><a href="https://stage.unherd.com/2020/01/america-has-always-been-a-circus/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span class="meta">Suggested reading</span></a><a href="https://stage.unherd.com/2020/01/america-has-always-been-a-circus/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><h5>America has always been a circus</h5></a><p class="author"><a href="https://stage.unherd.com/2020/01/america-has-always-been-a-circus/?edition=us&#038;ref=refinnar" class="text-decoration-none border-0"><span>By</span> Justin Webb</a></p></div></a></div>
<p>In the literature of the 20th century, the life of a man of business (it was invariably a man) was worthy of contemplation only if it exposed the hollowness of his capitalist world, as seen in a rich vein of novels from Sinclair Lewis’s <em>Babbitt</em> (1922) through Sloan Wilson’s <em>The Man in the Gray Flannel Suit </em>(1955) and Richard Yates’s <em>Revolutionary Road </em>(1961). This trend reached its apotheosis in Joseph Heller’s misanthropic masterpiece <em>Something Happened</em> (1974) with its refrain “The world just doesn’t work. It’s an idea whose time is gone,” after which there was nothing left to say – though that didn’t stop lesser writers from trying.</p>
<p>This mistrust of success can go further. In literature, as in politics, ideas move from the fringes to the centre, which is why the work of small presses in finding new voices is celebrated. But this is sometimes accompanied by a disdain for the commercial success of mainstream publishing, which acts like a Premier League, snapping up the most popular of the writers discovered out at the edges.</p>
<p>This suspicion is misguided, given that success and failure are dependent on one another. Literature tends to see itself as countercultural, uninterested in bourgeois concepts like ambition. But to believe in its continued prosperity outside any commercial imperatives requires a wilful blindness that is… well, that is pretty common, to be honest, in our contemporary world of groupthink, filter bubbles and echo chambers. Fitzgerald might have foreseen this when he wrote of <em>Gatsby</em> that a key force in the novel is “those illusions that give such colour to the world that you don’t care whether things are true or false as long as they partake of the magical glory”.</p>
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