Bregrets, I've had a few. Credit: Tolga Akmen / AFP / Getty

The political geography of the UK is on the move again. Barely three years since the realignment of the 2019 General Election, which upended decades-old ideas of traditional Conservative and Labour areas, a new poll by UnHerd and Focaldata reveals a country that is dividing along new and surprising faultlines.
In 2019, our “UnHerd Britain” survey used a statistical technique called MRP to map six big cultural questions onto all 632 constituencies in Britain; this year, UnHerd has again partnered with Focaldata to conduct a survey of 10,000 people across the country. Rather than asking for people’s voting intention, we have investigated the underlying cultural controversies, new and old, that form today’s divisions and alliances and mapped each one down to constituency level.
We put 10 statements in front of voters, covering Brexit, gender ideology, political disillusionment, conspiracy, Net Zero, immigration, the monarchy, the cost-of-living crisis, housing and lockdowns. In each case, respondents chose whether they agreed or disagreed, and how strongly. Focaldata then analysed what the most predictive factors of each question were, including age, gender, working status, vote in the 2019 election and the EU referendum, and calculated estimates for each constituency. This technique, “multilevel regression and post-stratification”, or MRP, has been used with incredible accuracy to predict general elections.
You can look up any constituency, and see where it stands on the big talking points of the day. We will be releasing new results every week.
We begin with Brexit. Three years after we officially left the European Union, respondents were asked whether they agreed or disagreed with the statement, “Britain was wrong to leave the EU”.
The headline result suggests the country has dramatically changed its view since 2019. Focaldata estimates that in every constituency in the country except three, more people agree with the statement than disagree — i.e. tend to think that Brexit was a mistake. The only three outliers are all located along the Wash in Lincolnshire: Louth and Horncastle, Boston and Skegness and South Holland and the Deepings. Of these, only Boston has more people disagreeing than agreeing: it is the only place in the country which doesn’t feel regretful about Brexit.
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