
Writing a script a couple of years ago, for a show with an eye to foreign sales, I was told to avoid specific British cultural references. “International” ones were fine, which essentially meant things anyone in the western world might get. So Star Wars or Marvel were okay, but Earl Grey, less so.
I remember feeling slightly perturbed — was globalisation starting to flatten out the differences between cultures? But then again, the instructions were strange, because the globe seemed to love Britishness: the most successful British shows abroad, from Keeping Up Appearances to The Crown, seem very British. It’s literally impossible that the latter, which just cleaned up at the Emmys in LA, could be set or made anywhere else.
Is the Britishness of the nation’s television industry under threat, then? The Government seems to think so. Hours before being relieved of his responsibilities as Minister of State for Media and Data, John Whittingdale MP addressed the Royal Television Society convention in Cambridge, announcing that plans are being drawn up to protect “distinctively British” television programming. Ofcom have been asked to provide a definition of Britishness for public service broadcasters to adhere to, to ensure their shows are “iconic, not generic”.
It’s not clear what that actually means. Whittingdale offered up some examples of programmes apparently containing the required amount of Britishness, but his selection was wildly random. Fleabag, Derry Girls, Doctor Who, Line Of Duty and, very peculiarly, the Carry On films, which weren’t made for television and which spluttered out over 40 years ago. Perhaps realising this, Whittingdale was forced to say that Britishness is a “nebulous concept” that’s “hard to define,” but that “we all know it when we see it”.
If opaque blather is one of these nebulous British qualities, then Whittingdale’s speech definitely flies the flag very proudly. Reading through it again, I think (though it’s hard to be sure) that what the government are concerned about is a fear that global investment — and the increasingly global reach of television audiences — will flatten out particularly local cultural differences. The focus is programmes made by the UK’s public service broadcasters, which essentially means our five terrestrial channels and their offshoots. Shows made by the streamers in Britain — like The Crown or Sex Education — won’t face this requirement at all.
The death of British television
Personally, I can’t wait for Ofcom’s definition — and to see it leap into action used to vet scripts and productions to meet these requirements. Imagine the notes programme makers might get. “Needs more tutting”. “Ten per cent more awkward diffidence, please.” “Not enough spinsters cycling to communion down country lanes on misty autumn evenings.” But the principle isn’t as absurd as it sounds. The French have had a system — a much more rigorous one, the exception culturelle — for decades, supposedly protecting French culture through things like a 40% quota on French music on radio, and a limit on non-French TV programming.
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