All we need is nudge (DANIEL MIHAILESCU/AFP via Getty Images)

Just before Christmas, as the Omicron surge was picking up steam, White House coronavirus response coordinator Jeffrey Zients issued a remarkable statement. He began by reassuring “the vaccinated” that “you’ve done the right thing, and we will get through this”, but followed this optimistic bromide with a dose of fire and brimstone: “For the unvaccinated, you’re looking at a winter of severe illness and death for yourselves, your families, and the hospitals you may soon overwhelm.”
This rhetoric seemed unlikely to spook any of the vaccine-hesitant into getting jabbed. After all, they have already been exposed to plenty of dire warnings about the virus, and are unlikely to be receptive to the admonitions of an administration they have already ignored. Rather, the real addressees of Zients’s sermon were the vaccinated, who could assure themselves that they are on the side of the good.
Early in the Covid era, many believed the virus had made clear that “we’re all in this together”. The pandemic, we were told, would instil a sense of collective responsibility premised on our biological interconnectedness. Yet the reality, starkly revealed by Zients’s proclamation, is that we have entered a new age of biopolitical balkanisation, evident not only in the drastic policy divergence between red and blue states but also in the latter’s attempts to exclude the unvaccinated from public life.
Zients’s boss, Joe Biden, campaigned on the idea that technocratic competence and faith in expertise would end the pandemic. He also promised to scale back the culture wars of the Trump era. “We can,” he said in his inaugural address, “join forces, stop the shouting, and lower the temperature.” This may have been standard political pablum, but it reflected a genuine hope that a less divisive — even pleasantly boring — four years might follow the tumultuous Trump era.
Instead, a year into the Biden administration, we have seen a ratcheting up of the propagandistic weaponisation of “science” and a series of self-inflicted blows to the credibility of experts. Much has been said about the CDC’s inconsistent messaging, and during the current Omicron surge, as during previous surges, the administration has been criticised both for being overly aggressive and overly timid. But underlying these inconsistencies is a new mode of liberal technocratic governance, driven by moralising fervour and partisan animus rather than calm neutrality and rational calculation.
This new strategy of rule places Biden’s administration in contrast with Barack Obama’s, in which he served as Vice President. Although the soaring rhetoric of his 2008 campaign sometimes suggested otherwise, Obama was motivated by a conviction that competent management, not visionary speeches, could unite the nation. The former law professor’s wonkish impulses and academic connections led him to the burgeoning field of behavioural economics, in particular the work of his erstwhile University of Chicago colleague Cass Sunstein, who served as his regulatory tsar between 2009 and 2012.
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