Anti-milk activists stink of First Worldism. (Animal Rebellion)

What did you pour over the breakfast cereal this morning? Oatly? Almond milk? Coconut milk? Surely not old-fashioned cow’s milk? As the splash of recent protests by Animal Rebellion (an offshoot of Extinction Rebellion) have warned: the bovine white stuff is the devil’s secretion. Targeting high-end grocers — such as Waitrose, Harrods and M&S Foods — in their “Milk Pour” campaign, these climate-change activists have tipped litres of dairy all over the hallowed floors of middle-class temples, while holding placards demanding a “plant-based future”.
But isn’t “Milk Pour” just a little hard to swallow? Doesn’t it actually stink of First Worldism? A cynic might even suggest that Skylar Sharples and her friends are the dupes of the billion-dollar alt-milk industry. Despite its we-save-the-world advertising, alt-milk is implicated in enough environmental destruction to turn you green, but only with sickness at the hypocrisy.
We all know the problems with dairy. It’s Daisy the cow’s methane burps, and the fact that livestock takes up so much of the globe’s surface. Except that the prime reason for the planetary extent of livestock is that vast tracts of the Earth consist of grass and scrub — food humans cannot eat, but which Daisy and her ilk can turn into nutritious meat and dairy, stuff that humans can chow. Far from being upscale food, as “Milk Pour” would have you believe, dairy — that is cow, sheep, goat, buffalo, donkey, horse milk — is the necessary subsistence food of millions of pastoralist peoples across the world, from Eastern Africa to Mongolia. I cannot wait for Skylar and her activist friends to spread the word to Maasai herders, to chuck away their milk while declaiming a “plant-based future”.
“Milk Pour” might also like to consider, before their next student farce on the shop floor, the UN Environment Programme’s conclusion that “pastoralism is increasingly recognised as one of the most sustainable production systems on the planet and plays a major role in safeguarding ecosystems and biodiversity in natural grasslands and rangelands”. Extolling “plant-based” as a worldwide cure is senseless. It is nothing but Western cultural imperialism, missionary veganism.
“Milk Pour” leaves a very sour political taste in the mouth at home, too. Animal Rebellion says it targets high-end grocers because it doesn’t want to bother people struggling with the cost of living. It seems not to have occurred to them that those people would probably appreciate some of the milk bottles the kids are upending. Milk prices have increased by 50% in the last year. And consider the most basic consequences of the protest. Who clears up the mess? Add contempt for shopworkers to the list of privileges Animal Rebellion need to check. And I say that as a proud former member of the shopworkers’ union, USDAW.
While the media obligingly laps up the Milk Pour stunts, the heads of the alt-milk firms must feel like fat cats who have got all the synthetic cream. The protests are a convenient diversion from the crass environmental profile of their own products, now drunk by one in three Britons, and worth £400 million a year. Take almond milk. Or maybe not, if you value biodiversity — hell, even if you even fancy a drink of water. Industrialised almond agriculture requires five litres of the blue stuff to produce a single nut. A litre of almond milk drink requires 158 litres of water, or 20 times as much as dairy.
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